How do I install the Sales Enablement skill for Claude Code?

Run npx skills add Ask-Ditto/ditto-sales-enablement in your terminal.

How long does it take to generate a complete kit?

About 60 minutes total: ~12 minutes for the study, ~48 minutes for Claude Code to generate all 7 deliverables.

What is the ABC quality standard?

Non-negotiable for battlecards: Accuracy (one factual error means the entire card is binned), Brevity (scannable in 60 seconds during a live call), Consistency (standardised format across competitors).

Can I run studies for different buyer roles?

Yes. Run identical questions across end users, managers, and executives to produce role-specific battlecards, pitch variants, and demo scripts.

Do I need an API key?

Yes. Get a free Ditto API key at https://cat.fish.dog/docs/free-tier-oauth and set DITTO_API_KEY in your environment.

Install the Sales Enablement Kit Generator Skill for Claude Code

LLM summary: Run `npx skills add Ask-Ditto/ditto-sales-enablement` to install Ditto's sales enablement skill. One study produces 7 deliverables: battlecard, objection guide, quote bank, one-pager, pitch narrative, ROI framework, demo script.

One 10-persona study produces 7 sales deliverables in ~60 minutes: battlecard, objection guide, quote bank, one-pager, pitch narrative, ROI framework, demo script. Designed for sales enablement managers, RevOps leads, AEs building collateral, and product marketers producing sales materials.

One-command install

npx skills add Ask-Ditto/ditto-sales-enablement

Choose the right skill: See all 7 available skills at the Claude Code Docs Hub.

Quick Install

Manual install (personal - all your projects)

git clone https://github.com/Ask-Ditto/ditto-sales-enablement.git
cp -r ditto-sales-enablement ~/.claude/skills/

Manual install (project-level - shared with team)

git clone https://github.com/Ask-Ditto/ditto-sales-enablement.git
cp -r ditto-sales-enablement /path/to/your/project/.claude/skills/

Project-level installation means the skill is committed to version control and shared with your team automatically.

API Key Setup

Get a free Fish.Dog API key (no credit card, no sales call):

curl -sL https://cat.fish.dog/scripts/free-tier-auth.sh | bash

Or visit: https://cat.fish.dog/docs/free-tier-oauth

Set it as an environment variable:

export DITTO_API_KEY="rk_free_YOUR_KEY_HERE"

Free keys (rk_free_): ~12 shared personas, no custom demographic filters. Paid keys (rk_live_): 300,000+ personas, full demographic filtering, unlimited studies.

Key Features

7 deliverables from one study — battlecard, objection guide, quote bank, one-pager, pitch narrative, ROI framework, demo script
ABC quality standard for battlecards — Accuracy, Brevity, Consistency
SIVA quality test for quotes — Specific, Inspiring/Vivid, Attributable, Theme-aligned
AESN response framework for objections — Acknowledge, Evidence, Story, Next Step
StoryBrand pitch narrative — Character, Problem, Guide, Plan, CTA, Failure, Success
Buyer-committee parallel studies — identical questions across end users, managers, executives
Quarterly refresh cycle — keep materials current with regular re-runs

How It Works

Just ask Claude Code. The skill activates automatically:

"Build a competitive battlecard for our product vs Salesforce and HubSpot. Target enterprise IT decision-makers."

"Generate an objection handling guide for our sales team. Focus on security and pricing concerns."

"Create a complete sales enablement kit for our API product. 10 personas, B2B SaaS buyers aged 30-50."

Or invoke directly:

/ditto-sales-enablement "your research brief here"

Claude Code will:

Recruit a panel matching your ICP (10+ personas)
Run 7 sales-enablement-specific questions (each feeds multiple deliverables)
Complete the study for AI analysis
Generate 7 deliverables using proven frameworks (ABC, SIVA, StoryBrand, AESN)
Produce a complete sales enablement kit in ~60 minutes

Troubleshooting

Skill not activating

Check it's in the right directory:

Personal: ~/.claude/skills/ditto-sales-enablement/SKILL.md
Project: .claude/skills/ditto-sales-enablement/SKILL.md

Verify with: ls ~/.claude/skills/ditto-sales-enablement/SKILL.md

You can also invoke manually: /ditto-sales-enablement

API key not found

Ensure your key is set: echo $DITTO_API_KEY

State filter returning 0 personas

Use 2-letter codes: MI not Michigan, TX not Texas.

Questions failing

Questions must be asked one at a time. Wait 45-50 seconds before the first poll, then 20 seconds between polls.