For studios, networks & advertisers

Screening Room

A test audience for studios, before you spend

Put a film, pilot, trailer or ad in front of a synthetic, calibrated audience. They watch, they react, and you learn how a real audience will respond, before you commit to production or media spend.

  • Screen the cut with a calibrated audience that actually watches.
  • Test titles, trailers, hooks and chemistry at any stage of production.
  • Learn how it plays before you spend on production or media.
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Vintage Super 8 film camera

A test screening is slow, costly, and a guess

01 / WHY NOW

The way films, pilots and ads get tested today fights against you at every step.

The screening Slow and expensive

Weeks to recruit a room, thousands per night, and you get one audience on one evening.

The room Rarely your audience

You screen for whoever turns up locally, not the demographic the title is actually made for.

The spend Committed on a hunch

Production and media money goes out before anyone outside the building has reacted to the cut.

Watch them watch it

02 / THE READ

Your audience views the cut in real time and reacts moment to moment. You get a second-by-second read of attention and emotion, anchored to the exact frame that earned it.

Screening Room emotional cadence dashboard: an engagement curve, an emotion mix, and per-moment viewer verbatims tracked second by second across a clip
A real Screening Room read. Engagement holds in the low 70s, then collapses into the low 20s as the dialogue drags past 0:20. Boredom climbs to 40%. The verbatims tell you why: "Still talking about sports, I'm waiting for the real point here."
Engagement curve

One line for the whole audience, sampled every second. The dips are exactly where you're losing the room.

Emotion mix

Eight emotions stacked per moment, so you see boredom rise and interest fall before the cut even ends.

Per-moment verbatims

Every reaction is tied to a timestamp and a named viewer. Not a score, a reason.

Test at any stage, before you spend

03 / WHAT YOU CAN TEST
Concepts & titles

Six title options, a franchise name, the positioning line. Find the one that lands before it's locked.

Trailers & teasers

See where a cut grabs and where it sags, frame by frame, before the media buy.

Pilots & full cuts

Run the whole thing past the demographic you're making it for, scene by scene.

Ads & promos

Read attention and ad-context fit at scale, across the audiences you're trying to reach.

Screen a cut you care about with the audience you're making it for.

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Why trust a synthetic audience

04 / WHY TRUST IT

It is not a generic panel. The audience is drawn from a population calibrated to the real one, then benchmarked against published human studies.

A grid of synthetic audience members, each a named, located person with a photo and a short first-person bio
A slice of the audience. Each viewer is a specific, located person with a job and a life, drawn from the calibrated population.
Built from the real populationUS Census + ACS microdata

Calibrated to real US demographics to roughly 1% marginal error, so a 'women 25 to 44, suburban' audience actually looks like that group, not whoever filled the room.

Checked against human studiesGallup / Pew public surveys

Reactions are benchmarked against several hundred published human survey results, keeping attitudes and tastes anchored to the real public.

Screening Room vs. traditional test screenings

05 / WHY IT WINS
Traditional test screening
FishDog
Time
Weeks to recruit and schedule
Same day
Cost
Thousands per screening
A fraction. Screen every cut
Repeatability
One audience, one night
Re-screen every revision
Reach
Whoever fills the room
Recruited from the standing population

Know before you greenlight.

Bring a cut. We'll show you how it plays.

Book a Demo All products

Stay in the loop.

Signal from our synthetic populations, product updates, and the occasional hot take. No spam.