About FishDog

We're building digital twins of entire populations.

The United States first. Canada, the United Kingdom and Germany next. Based in Toronto.

How we got here

Four founders, decades of history between them.

Rod and Andreas have worked together for 25 years, since the Banner Corporation: the tech marketing agency Rod built and sold to WPP, where Andreas ran strategy and the team launched Google Ads in Europe.

Gianluca worked with Rod at earlier companies, most recently as CTO of Adgistics through its acquisition by Papirfly. Phillip and Andreas are old friends who built projects together long before FishDog.

In 2026 the four founded FishDog in Toronto.

Two exits, a YC founder, one platform acquisition.

THE FOUNDERS
Rod Banner

Rod Banner

Co-founder & President

Built Europe’s largest tech marketing services firm and sold it to WPP. Has worked with Andreas for 25 years.

Andreas Duess

Andreas Duess

Co-founder & CEO

Director of Strategy at the Banner Corporation, on the team that launched Google Ads in Europe. Then built a marketing agency over 16 years and sold it.

Phillip Gales

Phillip Gales

Co-founder & CPO

Serial AI founder, Y Combinator 2015. Harvard MBA, Cambridge MEng.

Gianluca Angelici

Gianluca Angelici

Co-founder & CTO

Former Adgistics CTO. Led its platform through the Papirfly acquisition.

8.2 billion people. One country at a time.

WHERE WE ARE GOING

Today, the United States. Canada, the United Kingdom and Germany are next, each built from its own census data.

340,000 synthetic AmericansEach dot = 1,000 peopleDashed: next, data confirmed

One population serves three markets: TestScreen for film and TV test screenings, Medical panels of clinicians and patients, and Financial questions put to the people behind the numbers.

Bring us a question.

Thirty minutes on the decision you are making and who you need to hear from.

Book a Demo See TestScreen