Read the ad before the media buy.
TestScreen for advertising is in development. It will screen your TV spot or pre-roll on an audience recruited from a digital twin of the US population, and show which audience it lands with, why, and what to change. Join the waitlist, or book a call and tell us how you test creative today.
How it will work for advertisers
Recruit the audience you are buying
Your media plan becomes the brief. We recruit the people who match it from the population, so the audience skews the way your real buyers do.
Watch it 10 seconds at a time
Engagement and eight emotions across the entire audience, every 10 seconds, with what viewers said at each moment. You see where the spot holds them and where it loses them.
Put two audiences side by side
See exactly where your core buyer and your growth audience split, on one timeline, and what each of them said.
Re-test the edit, not the room
Make the change, then screen the new cut on the same audience. Each screening is its own session, so they come to it fresh.
It is the engine film and TV teams use today. See how it works in one-minute explainers.
What you could test
- The TV spot before it airs
- The pre-roll before the media buy
- The 30, the 15, and the 6 from one shoot
- Two creative routes against each other
- The opening seconds that decide a skip
- The end card and the call to action
Join the waitlist
Be first in line when TestScreen for advertising opens. Tell us what you would test first, and we will build for it.
You are on the list.
Thanks. We read every answer, and we will be in touch when TestScreen for advertising opens. If you would rather talk sooner, book a call.
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