Ask the people behind the numbers before the numbers report.
Put a question to the workers, managers and buyers an investment depends on, recruited from our digital twin of the US population. News comes in every hour, so they answer with this week in their heads.
How it works
Name the people
Say who the thesis depends on: IT managers at mid-size firms, small-business owners, renters in the Sun Belt.
We recruit them
From the standing population, by occupation, income, age and region. Nobody is invented for your question.
Ask, then ask why
Run the question set, then follow up on the answers that matter, across the whole group at once.
Read every answer
A short read on where they agree and where they split, with every answer in a spreadsheet.
US IT managers and directors earning over $120,000 were asked whether they meet negativity about AI or data centres in their jobs. Twenty people, recruited from the population.
What you could ask
- Whether IT buyers are pausing spend
- How small-business owners read prices this quarter
- How shoppers react to a price change
- What a workforce thinks of an industry shift
- How a news event lands in different regions
- Which way sentiment moved between two waves
What it is, and what it is not
It is not a data feed or a forecast
It shows how a defined group is likely to think about a question, and where that group splits.
Narrow expert groups are the hard part
The population is built from the census. A buyer at one named retailer, or the distributors of one product, may not be in it in usable numbers. We tell you before we run, not after.
No non-public information
Every person is synthetic. Nothing they say comes from inside a company.
Send us your question
Tell us the decision and who you need to hear from. We will say plainly whether the population can answer it.
Thanks, we have it.
We read every question and will reply within two working days. If you would rather talk, book a call.
Talk to us