Pick more winners. Read the audience before you buy.
Screen a finished film on the audience you would release it to, recruited from a digital twin of the US population, and have the read within 24 hours. You see who it lands with and who it loses, the evidence for a theatrical or a streaming release, and which audience the marketing money should chase.
An acquisition decision takes hours. A test screening takes weeks.
At a market, a buyer has hours to decide on a film. A recruited test screening takes weeks to organize and costs up to $35,000, so it does not fit the window.
The price, the release plan and the marketing spend all rest on an assumption about who the audience is.
A read that shows who the film is for, and how strongly they respond, is evidence for the asking price.
What a read looks like
A real read of a feature film, minute by minute. Drag to scrub, or jump to where curiosity peaks at minute 39.
Drag across the timeline, or jump to a moment, to see how the audience felt and what they said.
Viewer reactions
- curiosity
- surprise
- amusement
- satisfaction
- tension
- dread
- sadness
- boredom
A TestScreen read, minute by minute. Drag through the first 55 minutes of a feature film across the entire audience. Every shift in the mix comes with what the viewers said at that moment.
Real answers from a trailer test
“Too flashy for me.” “Fun, fast-moving, and easy to get into.”
A sample of real answers to three questions, and the people who gave them.
Read the answers →
How it works for distributors and sales agents
Recruit the release audience
Describe who you would sell the film to. We recruit the people who match from the population, so the audience skews the way real viewers do.
Read the whole film
Engagement and eight emotions, every 10 seconds, across the entire audience, with what viewers said at each moment.
Compare audiences
Run the film past two audiences on one timeline, for example a regular moviegoer and a streaming-first viewer, and see where they split.
Decide inside the window
Results come back within 24 hours, before the bid goes in.
Every audience comes from the same population: about 340,000 synthetic Americans built from US Census and ACS microdata. Your footage is what the audience watches. It never trains a model. How TestScreen works · Validation
What you can test
- A festival title before you bid
- Two films competing for the same slot
- Theatrical or streaming release
- Which audience to market to
- The trailer you will sell it with
- The evidence behind an asking price
How TestScreen works, one question at a time
1:02
How do you find the exact minute your film starts losing its audience, and the scene that wins them back?
1:07
A dial test tells you whether your audience is engaged. How do you find out what they're actually feeling?
0:54
Why would two viewers with the same age, household and street react in opposite ways to the same trailer?
Also coming: TestScreen for advertising and creators.