A dial test tells you whether your audience is engaged. How do you find out what they're actually feeling?
Read emotions, not engagement. TestScreen by FishDog reads eight emotions every 10 seconds across your entire audience: curiosity, surprise, amusement, satisfaction, tension, dread, sadness and boredom.
Book a DemoWhat a dial test can't tell you
A dial test tells you whether people are engaged. It can't tell you what they're feeling. The same engagement score can come from tension or from curiosity.
The eight emotions TestScreen reads
TestScreen by FishDog reads eight emotions, every 10 seconds, across your entire audience: curiosity, surprise, amusement, satisfaction, tension, dread, sadness and boredom.
One film, minute by minute
The opening runs on tension and curiosity. Around twenty minutes in, boredom takes over: seven minutes the editor should look at. Then the film wins the audience back. Boredom drops away, and 39 minutes in, curiosity peaks. Fifty-three minutes in, the audience is surprised. The read shows where the film holds its audience and where it nearly lost them.
Transcript
A dial test tells you whether people are engaged. It can't tell you what they're feeling.
TestScreen by FishDog reads eight emotions, every ten seconds, across your entire audience. Curiosity. Surprise. Amusement. Satisfaction. Tension. Dread. Sadness. Boredom.
Here's a film, minute by minute. The opening runs on tension and curiosity. Around twenty minutes in, boredom takes over. That's seven minutes your editor should look at.
Then the film wins them back. Boredom drops away, and thirty-nine minutes in, curiosity peaks. Fifty-three minutes in, the audience is surprised, as you can see on the graph.
Now you know where it holds them, and where it nearly lost them.
TestScreen by FishDog. See the audience reaction before you spend.