FishDog / TestScreen explainers
TestScreen explainer0:46

Does FishDog's synthetic audience know what's happening in the real world this week?

Yes. Every person in FishDog's digital twin of the US population has their own news sources and their own interests, and their news is updated every day. When your audience watches a trailer, they bring this week's headlines with them.

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Why most AI models are out of date

Most AI models freeze on the day their training ends. Ask them about this week, and they're guessing.

Each person reads their own news

Every person in FishDog's digital twin of the US population has their own news sources and their own interests. A nurse in Phoenix and a trader in Chicago don't read the same thing. Their news is updated every day.

Why it matters for a test screening

When your audience watches a trailer, they bring this week's headlines with them. A film doesn't land in a vacuum. Neither should its test screening.

Transcript

Most AI models freeze on the day their training ends. Ask them about this week, and they're guessing.

Every person in FishDog's digital twin of the US population has their own news sources and their own interests. A nurse in Phoenix and a trader in Chicago don't read the same thing. And their news is updated every day.

So when your audience watches a trailer, they bring this week's headlines with them.

A film doesn't land in a vacuum. Neither should its test screening.

TestScreen by FishDog. See the audience reaction before you spend.

See the audience reaction before you spend.