FishDog / TestScreen explainers
TestScreen explainer1:02

How do you find the exact minute your film starts losing its audience, and the scene that wins them back?

Track the entire audience minute by minute for interest, excitement and boredom, and find the point where boredom crosses interest. In the film in this video, the lines cross 21 minutes in, and a scene at 26 minutes pulls the audience back.

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Where a film starts to drag

Every editor knows the feeling. Somewhere in the middle, a film starts to drag. The question is where, exactly. TestScreen by FishDog tracks the entire audience, minute by minute: interest, excitement and boredom.

Reading the crossover

For the first fifteen minutes of this film, interest climbs toward 80 and boredom stays low. Twenty-one minutes in, the lines cross: boredom overtakes interest and keeps rising for three more minutes. At twenty-six minutes, one scene pulls everyone back. Interest jumps, boredom drops and excitement spikes.

What the edit gets

Five minutes to fix, between the crossover and the recovery, and a scene at 26 minutes that already shows how to hold the audience.

Transcript

Every editor knows the feeling. Somewhere in the middle, a film starts to drag. The question is where, exactly.

TestScreen by FishDog tracks the entire audience, minute by minute: interest, excitement, and boredom.

For the first fifteen minutes of this film, interest climbs toward eighty. Boredom stays low.

Twenty-one minutes in, the lines cross. Boredom overtakes interest, and keeps rising for three more minutes.

Then, at twenty-six minutes, one scene pulls everyone back. Interest jumps, boredom drops, and excitement spikes.

That's the crossover. Five minutes to fix, and a scene that already shows you how.

TestScreen by FishDog. See the audience reaction before you spend.

See the audience reaction before you spend.