How TestScreen works, one question at a time

One-minute videos. Each answers one question about screening a film on a synthetic audience.

0:52 What would you test if budget wasn't a barrier to screening every cut, from the trailer to the alternate ending? 1:02 How do you find the exact minute your film starts losing its audience, and the scene that wins them back? 1:07 A dial test tells you whether your audience is engaged. How do you find out what they're actually feeling? 0:57 Why does your trailer work for one audience and lose another, and where exactly do they split? 0:49 Can you test a new cut on the same audience you tested your last one on, without them remembering the first? 0:55 Where do FishDog's synthetic people come from, and why doesn't the audience just agree with your assumptions? 0:44 If you upload an unreleased film to TestScreen, does your footage train an AI model? 0:54 Why would two viewers with the same age, household and street react in opposite ways to the same trailer? 0:46 Does FishDog's synthetic audience know what's happening in the real world this week?