What would you test if budget wasn't a barrier to screening every cut, from the trailer to the alternate ending?
Every cut. TestScreen by FishDog runs a test screening on a synthetic audience recruited from a digital twin of the US population, and results come back within 24 hours. The trailer cut, the title, the cold open and the alternate ending all become worth testing.
Book a DemoWhat a traditional test screening costs
Most films get fewer test screenings than the team would like. Each one can cost up to $35,000 and take weeks. So screenings get saved for the big decisions, and every other cut goes out untested.
How TestScreen screens a cut
TestScreen by FishDog runs the screening on a synthetic audience, recruited from a digital twin of the US population. Results come back within 24 hours.
What becomes worth testing
When a screening takes a day instead of weeks, the smaller decisions get tested too: the trailer cut, the title, the cold open, the alternate ending. Every cut.
Transcript
Most films get fewer test screenings than the team would like. Each one can cost up to thirty-five thousand dollars and take weeks.
So screenings get saved for the big decisions, and every other cut goes out untested.
TestScreen by FishDog runs the screening on a synthetic audience, recruited from a digital twin of the US population.
Results come back within 24 hours.
That changes what's worth testing.
The trailer cut. The title. The cold open. The alternate ending.
Every cut.
TestScreen by FishDog. See the audience reaction before you spend.