Why does your trailer work for one audience and lose another, and where exactly do they split?
Screen the same cut in front of both audiences side by side and compare their engagement curves on one timeline. TestScreen by FishDog shows the moment the two curves split and what each audience said at that moment.
Book a DemoWhy it takes weeks in a traditional screening
A trailer can work for one audience and lose another. In a traditional test screening, finding out means booking a second room and waiting weeks.
Two audiences, one cut, one timeline
With TestScreen by FishDog, you put the same cut in front of two audiences side by side: for example, women 25 to 44 who watch true crime and men 18 to 34 who don't. You see both engagement curves, in 10-second steps, on one timeline, exactly where they split, and what each audience said at that moment.
An edit note or a decision about who you sell to
A cut that holds one audience and loses the other isn't an edit note. It's a decision about who you're selling to.
Transcript
A trailer can work for one audience and lose another. In a traditional test screening, finding out means booking a second room and waiting weeks.
With TestScreen by FishDog, you put the same cut in front of two audiences side by side. Say, women 25 to 44 who watch true crime, and men 18 to 34 who don't.
You see both engagement curves, in ten-second steps, on one timeline. And you see exactly where they split, with what each audience said at that moment.
A cut that holds one audience and loses the other isn't an edit note. It's a decision about who you're selling to.
TestScreen by FishDog. See the audience reaction before you spend.