Test any show on any audience within 24 hours.
Put a pilot, an episode, a promo or a new show format in front of the audiences you program for, recruited from a digital twin of the US population. Results come back within 24 hours: engagement and eight emotions, every 10 seconds, with what viewers said at each moment.
A network programs for several audiences at once
Your core viewers, the audience you want to grow and the audience your advertisers buy rarely react the same way to the same hour of television.
A recruited screening takes weeks to organize and costs up to $35,000. Pickup, scheduling and promo decisions often cannot wait that long.
Each synthetic viewer reads their own news sources, updated every day, so the audience comes to a topical segment knowing this week's headlines.
What a read looks like
A real read of a feature film, minute by minute. Drag to scrub, or jump to the surprise at minute 53.
Drag across the timeline, or jump to a moment, to see how the audience felt and what they said.
Viewer reactions
- curiosity
- surprise
- amusement
- satisfaction
- tension
- dread
- sadness
- boredom
A TestScreen read, minute by minute. Drag through the first 55 minutes of a feature film across the entire audience. Every shift in the mix comes with what the viewers said at that moment.
Real answers from a trailer test
“Too flashy for me.” “Fun, fast-moving, and easy to get into.”
A sample of real answers to three questions, and the people who gave them.
Read the answers →
How it works for networks
Recruit each audience
Your core viewer, a younger growth audience, a region, a streamer-only cell. We recruit the people who match each brief from the population.
See where they split
Put two audiences on the same cut, on one timeline. You see the second they diverge, and what each audience said at that moment.
Read it 10 seconds at a time
Engagement and eight emotions across the entire audience. You see the segment that holds them and the stretch where they drift.
Re-test the change
Recut the segment and screen it on the same audience. Each screening is its own session, so they come to it fresh.
Every audience comes from the same population: about 340,000 synthetic Americans built from US Census and ACS microdata. Your footage is what the audience watches. It never trains a model. How TestScreen works · Validation
What you can test
- A pilot before the pickup decision
- A new format before it goes on air
- One episode, two audiences side by side
- The promo and the trailer
- The cold open that decides whether viewers stay
- A topical segment in the week it airs
How TestScreen works, one question at a time
0:57
Why does your trailer work for one audience and lose another, and where exactly do they split?
0:46
Does FishDog's synthetic audience know what's happening in the real world this week?
0:55
Where do FishDog's synthetic people come from, and why doesn't the audience just agree with your assumptions?
Also coming: TestScreen for advertising and creators.