Why would two viewers with the same age, household and street react in opposite ways to the same trailer?
Personality. Every person in FishDog’s digital twin of the US population is built from census data and then given a personality from a trait model that extends the Big Five. Two people with the same demographic profile can watch the same trailer, and one leans in while the other switches off.
Book a DemoBuilt from census data
Every person in FishDog's digital twin of the US population is synthetic, built from census data: age, household, income, where they live.
Then a personality
Then each of them gets a personality. FishDog's trait model extends the Big Five: openness, conscientiousness, extraversion, agreeableness and neuroticism.
What demographics alone miss
Two women of the same age, on the same street, can watch the same trailer and react in opposite ways. One leans in. The other switches off. A panel built on demographics alone can't see that difference. A FishDog audience can.
Transcript
Every person in FishDog's digital twin of the US population is synthetic, built from census data. Age. Household. Income. Where they live.
Then we give each of them a personality. Our trait model extends the Big Five: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
So two women of the same age, on the same street, can watch the same trailer and react in opposite ways. One leans in. The other switches off.
A panel built on demographics alone can't see that difference. A FishDog audience can.
TestScreen by FishDog. See the audience reaction before you spend.