Sweetgreen: The Value Perception Gap
"Price for the portion and no real leftovers."...
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Tag: Restaurants & Qsr
What Makes a Burger Worth the Premium Price?
There is a question I keep coming back to in food marketing: does "premium" actually mean anything, or is it just reclaimed wood and higher prices? I ran a study with six American consumers ...
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Fast-Casual Mexican: Operational Excellence Beats Protein Claims
Chipotle has been pushing "high protein" bowls hard lately - you've probably seen the prominent 80g protein marketing everywhere from Instagram ads to in-store signage and digital menu board...
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