Corporate Wallpaper: Why Workplace Mental Health Apps Fail
"If it is just pastel mindfulness wallpapering over workload problems, save the budget."...
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Tag: LLMs & AI
LLMs & AI in Research
Large language models are revolutionising how we understand consumers. These articles explore the intersection of AI technology and market research, from building synthetic personas to AI-powered analysis.
Understand why generic ChatGPT prompts don't create authentic consumer insights, how properly calibrated AI personas work, and where LLM technology is heading for research applications.
What You'll Discover
- How LLMs power synthetic consumer research
- Why generic AI doesn't equal authentic insights
- The technology behind calibrated synthetic personas
- Future directions for AI in market research
Explore how AI and LLMs are transforming consumer research methodology.
What Suburban Voters Actually Want From Campaigns
Suburban voters are the swing constituency that decides elections. But campaigns often miss what actually moves these voters - treating them as a demographic to target rather than real peopl...
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AI as Productivity Assistant, Not Creative Authority
"Eye roll" was the most common reaction when I mentioned AI video editing to content creators. But when I dug deeper, the picture became more nuanced: pragmatic openness to AI for mechanical...
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What Americans Really Think About AI-Powered Grocery Delivery
AI-powered grocery delivery is having a moment. But do consumers actually want an algorithm choosing their food? I asked 6 Americans to find out. And honestly? The responses were FIERCE inte...
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