Tag: Health & Wellness
The health and wellness category is driven by consumers seeking functional benefits, clean ingredients, and products that fit their lifestyle. Ditto's Health & Wellness research reveals what actually motivates these purchase decisions and which claims resonate.
These studies cover functional foods, supplements, better-for-you snacks, clean label products, and wellness beverages. Each study explores the specific health claims, ingredients, and positioning that drive consumer preference in this premium category.
What You'll Discover
Explore our health and wellness studies below, or book a demo to research your category.
I have a bottle of vitamin D in my kitchen cupboard. I bought it in January. It's March. The bottle is still about three-quarters full. I take it maybe twice a week, when I happen to see it ...
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I've been on a cooking kick lately. Three weeks in, to be exact. I meal-prepped on Sunday, bought actual herbs (not dried ones from 2023), and cooked proper dinners four nights running. I fe...
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I asked 10 Canadian consumers a simple question: ...
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Every Man Jack positions itself as "naturally derived grooming for men" - a proposition that straddles the line between mainstream accessibility and premium natural positioning. But how do U...
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We asked 6 consumers about Moon Juice. Here's what they said....
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We asked 6 consumers about Moon Juice. Here's what they said....
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"If it is just pastel mindfulness wallpapering over workload problems, save the budget."...
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Six consumers. Three questions. One clear pattern emerged about Hippeas....
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The wellness app market is booming. Calm has 100+ million downloads. Headspace has celebrity partnerships and corporate deals. The category is validated....
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If you've been around the hydration aisle lately, you've probably seen DripDrop making bold claims. "Medical-grade" hydration. "Doctor-developed." "Used in disaster relief." The messaging is...
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Online supplement retailers face an interesting tension. Massive selection sounds like a competitive advantage, but what if customers actually want the opposite?...
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Online supplement retailers face an interesting tension. Massive selection sounds like a competitive advantage, but what if customers actually want the opposite?...
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Here's a fascinating tension in the fitness supplement industry: brands spend millions building lifestyle identities with influencers, flashy collabs, and aspirational content. But what if c...
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'Ethically sourced' means nothing to me without proof—that's a direct quote from a pet parent in this study. Ask pet parents about 'ethically sourced' ingredients and they'll: ask pet parent...
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Here is something that has been bugging me lately: brands keep plastering "sustainable" and "supports small farmers" on their jars, but does anyone actually believe them? I ran a study with ...
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Here's something I've been curious about for a while: organic veg box subscriptions. The promise is lovely. Fresh, seasonal produce, delivered to your door, supporting local farms. But here'...
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No sugar. No sweeteners. No nonsense. That's Hint's entire value proposition. But is it enough?...
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Here's a confession: I buy Health-Ade because it tastes good. The gut health stuff? That's a bonus I tell myself about afterwards....
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The supplement aisle is drowning in collagen. Every brand has it now. So what makes one collagen supplement worth buying over another?...
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The protein bar aisle is a battlefield. Every brand claims to be clean, plant-based, and good for you. So what actually cuts through?...
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Here's something that's been on my mind: nut-free doesn't have to mean taste-free. But try telling that to a shelf full of crumbly seed bars that taste like compressed birdseed....
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BODYARMOR has been making a big marketing push with "clean label" claims - coconut water base, no artificial colors, natural flavours, the whole natural sports drink positioning. It's a dire...
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KIND built a brand on visible whole nuts and values-based messaging. "Do the kind thing." The clear wrapper shows you exactly what you're getting: almonds, peanuts, whole ingredients you can...
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Store-brand vitamins used to be an afterthought - the generic option you grabbed when you forgot your preferred brand. But the market has shifted dramatically. Major retailers are investing ...
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Prebiotic soda is having a moment. Olipop, Poppi, and a wave of new brands are trying to convince consumers that soda can be good for you. The pitch: all the fizzy satisfaction of a Coke, pl...
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"Organic" popcorn. "Better-for-you" puffs. "Made with avocado oil." The snack aisle is filled with products trying to convince you that junk food can be healthy. Brands like LesserEvil have ...
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Walk through any grocery store's dairy aisle and you'll find Greek yogurt dominating the space. Chobani, Fage, Siggi's, store brands - they're all fighting for the same shoppers. The claims ...
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I've been staring at the functional beverage aisle for years now. Every bottle promises something: antioxidants, electrolytes, adaptogens, "clean energy." The claims have gotten so dense tha...
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The supplement industry loves the word "premium." Premium ingredients. Premium formulations. Premium results. Walk through any vitamin aisle or scroll any fitness influencer's feed and you'l...
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Snack bar marketing loves its power words. "Superfood." "Crafted for athletes." "Clean-label." "Ancient grains." The copy writes itself, and brands have built entire positioning strategies a...
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Cold-pressed juice has been premium real estate in grocery aisles for years. The category has built its positioning on the promise of better nutrition through a gentler extraction process. B...
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