What Makes People Pay $7 for Water?
I paid $5.50 for a bottle of water at an airport last month. It wasn't even a nice bottle. It was the same plastic 500ml I'd normally grab for $1.29 at a petrol station. But I'd just been th...
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Tag: Water & Hydration
DripDrop's Medical-Grade Messaging: Does It Actually Work?
If you've been around the hydration aisle lately, you've probably seen DripDrop making bold claims. "Medical-grade" hydration. "Doctor-developed." "Used in disaster relief." The messaging is...
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Why Zero-Sugar Water Is Still a Niche Product
No sugar. No sweeteners. No nonsense. That's Hint's entire value proposition. But is it enough?...
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Why Do Canadians Import Water From Italy?
Here's something that's been bugging me: Ontario sits on one-fifth of the world's freshwater. ...
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Does Maple Water Need Sugar? Canadians Say No
Maple water is having a moment. Or at least, it's ...
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Real Fruit Sparkling Water: Premium Niche, Not Everyday Choice
Spindrift has carved out a premium position in the sparkling water category with "real squeezed fruit" - actual juice rather than "natural flavours." The positioning is clever: transparent, ...
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