Tag: E-commerce
E-commerce has transformed how consumers shop. These studies explore online purchase behaviour, platform preferences, and what drives conversion in digital retail environments.
From Instacart user expectations to Canadian rental furniture preferences, understand how consumers navigate online shopping decisions and what they expect from digital retail experiences.
What You'll Discover
Explore what drives consumer behaviour in e-commerce and digital retail.
There's a Whole Foods near my office and a Walmart about the same distance in the other direction. Last week I needed apples, bread, and eggs. I went to Whole Foods. The apples cost $1.50 mo...
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We asked 6 consumers about Different Dog. Here's what they said....
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"I don't like BNPL. It makes me buy more because small payments look easy." That is Nicole, a 41-year-old sales manager in Austin, explaining why she avoids buy now pay later services despit...
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"Eye roll, then a nod." That was Alexandra Lopez's reaction when I tested Glossier's "Skin First, Makeup Second" philosophy with six American consumers. The positioning resonates as a north ...
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Six consumers. Three questions. One clear pattern emerged about The Wine Group....
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AI-powered grocery delivery is having a moment. But do consumers actually want an algorithm choosing their food? I asked 6 Americans to find out. And honestly? The responses were FIERCE inte...
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$164 per month. ...
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Six UK consumers. Three questions about digital banking. One surprising consensus: ...
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Poshmark has built its brand on being the "social" resale marketplace. Follow sellers. Comment on listings. Join live Posh Parties. Watch Posh Shows. It's commerce meets community, and it's ...
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Six small business owners. Three questions. One uncomfortable reality: Mailchimp looks polished and trustworthy, but feels built for someone else....
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Six consumers. Three questions. One surprising consensus: Rover looks trustworthy enough to start a search, but not trustworthy enough to hand over the house keys....
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What happens when a brand's social mission becomes bigger than its product? I've been curious about Bombas: ...
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Turo has been around for over a decade now, yet something about peer-to-peer car rental still doesn't sit right with Canadian consumers: Turo has been around for over a decade now, positioni...
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Grocery delivery apps have been around for years now, and yet the same complaint keeps surfacing in user research: Grocery delivery apps have been around for years now, and yet every time I ...
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Here's something I've been curious about for a while: organic veg box subscriptions. The promise is lovely. Fresh, seasonal produce, delivered to your door, supporting local farms. But here'...
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Store-brand vitamins used to be an afterthought - the generic option you grabbed when you forgot your preferred brand. But the market has shifted dramatically. Major retailers are investing ...
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Online meat delivery sounds incredibly convenient. Local farms shipping quality cuts directly to your door. Premium steaks and roasts without visiting the butcher. Subscription boxes that ta...
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