Corporate Wallpaper: Why Workplace Mental Health Apps Fail
"If it is just pastel mindfulness wallpapering over workload problems, save the budget."...
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Tag: Product Research
Product Research Studies
Before you build it, understand if consumers want it. These studies explore product concepts, features, and innovations through the lens of real consumer perspectives.
From early-stage concept testing to product refinement research, each study demonstrates how synthetic consumer panels can de-risk innovation and guide product development decisions.
What You'll Discover
- Early-stage concept testing before significant investment
- Feature prioritisation based on consumer preferences
- Product-market fit validation for new innovations
- Competitive positioning for product launches
See how brands use product research below, or test your own concepts with Ditto.
EA's $70 Problem: Why Gamers Skip 2-3 Years Between Purchases
A casino in a jersey. That is how one participant described EA's Ultimate Team mode. Another called it "paying for air." A third said the annual release cycle felt like "a database patch" at...
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Why Canadians Won't Pay for Skip+: A Study in Subscription Fatigue
Canadian winters are brutal. Minus 19 degrees, icy sidewalks, snow piling up. The perfect conditions for food delivery, right?...
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Cash Advance Apps: Payday Loans With Prettier Icons?
Every single participant in this study said the same thing. I did not expect that level of consensus....
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What Suburban Voters Actually Want From Campaigns
Suburban voters are the swing constituency that decides elections. But campaigns often miss what actually moves these voters - treating them as a demographic to target rather than real peopl...
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AI as Productivity Assistant, Not Creative Authority
"Eye roll" was the most common reaction when I mentioned AI video editing to content creators. But when I dug deeper, the picture became more nuanced: pragmatic openness to AI for mechanical...
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Why Trust Beats Features in All-in-One Finance
Trust, not features, is the gate to adoption. That was the unanimous verdict when I ran a study with six American consumers to test their reactions to Upgrade's all-in-one personal finance p...
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Revolut Customer Perception Study
A Ditto synthetic research study exploring UK consumer perceptions of Revolut digital banking. Key findings: all-in-one positioning feels overwhelming, crypto features create distrust, users...
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Preply Customer Perception Study
A Ditto synthetic research study exploring UK consumer perceptions of Preply online language tutoring. Key findings: price per hour is the main barrier, flexibility matters most, human eleme...
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Peloton Customer Perception Study
A Ditto synthetic research study exploring US consumer perceptions of Peloton connected fitness equipment. Key findings: price anxiety (feels like a car payment), space concerns for smaller ...
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Hippo Customer Perception Study
A Ditto synthetic research study exploring US homeowner perceptions of Hippo digital insurance. Key findings: quick-quote promises trigger skepticism, multi-carrier comparison creates lead a...
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What Singles Really Think About Dating App Messaging
Dating app messaging has a credibility problem. Every app claims to be 'different.' But what do singles actually think? I asked 6 Americans about app design, prompts, and what would make the...
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What Americans Really Think About AI-Powered Grocery Delivery
AI-powered grocery delivery is having a moment. But do consumers actually want an algorithm choosing their food? I asked 6 Americans to find out. And honestly? The responses were FIERCE inte...
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What Americans Really Think About All-in-One Finance Apps
I wanted to understand how Americans feel about all-in-one finance apps - the ones that promise banking, investing, credit building, and cash advances in a single place. So I asked 6 US cons...
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What UK Professionals Really Think About Expense Management Tools
Right, here's the thing. I got curious about how UK professionals really feel about expense management, so I ran a quick study with 6 people from different industries. And honestly? Some of ...
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Mobile Gamers on Monetization: 'I Already Have a Budget Spreadsheet'
'If a game starts shaking me down for gems, uninstall. I already have a spreadsheet for my budget - I don't need one to upgrade a shovel.'...
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Gamers on Ubisoft: 'Same Game, Big Map, High Cost'
'I roll my eyes first, then check reviews second.' ...
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Why Fashion Rental Hits a $164/Month Wall
$164 per month. ...
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What Would Make UK Consumers Switch to a Digital-Only Bank?
Six UK consumers. Three questions about digital banking. One surprising consensus: ...
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Why Meditation Apps Lose Users After the Free Trial
The wellness app market is booming. Calm has 100+ million downloads. Headspace has celebrity partnerships and corporate deals. The category is validated....
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Poshmark's Social Features: Helping or Hurting?
Poshmark has built its brand on being the "social" resale marketplace. Follow sellers. Comment on listings. Join live Posh Parties. Watch Posh Shows. It's commerce meets community, and it's ...
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What Home Bakers Actually Want From Ladyfingers
Specialty baking products like ladyfingers sit at an interesting intersection. They're essential for classic desserts like tiramisu, but most home bakers have never made them from scratch. S...
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Orgain Protein: The Sweetness Problem
"Too sweet."...
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Mailchimp Landing Page Research: Pricing Growth Anxiety
Six small business owners. Three questions. One uncomfortable reality: Mailchimp looks polished and trustworthy, but feels built for someone else....
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Coursera Landing Page Research: Certificate Value Perception
Six learners. Three questions. One brutal verdict: Coursera looks like opportunity, but feels like a gym membership waiting to punish you for life getting in the way....
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Vimeo Landing Page Research: YouTube Comparison Challenge
Six video creators. Three questions. One uncomfortable truth: Vimeo looks like a premium experience, but free still wins when the premium value isn't obvious....
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Rover Landing Page Research: Trust and Pricing Perception
Six consumers. Three questions. One surprising consensus: Rover looks trustworthy enough to start a search, but not trustworthy enough to hand over the house keys....
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Bombas Socks: When Mission Meets Skepticism
What happens when a brand's social mission becomes bigger than its product? I've been curious about Bombas: ...
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Why "Vetted" Makes Consumers Skeptical, Not Safe
There's a pattern I keep noticing across gig economy platforms. Every single one uses the same trust language: ...
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Why "25% Cheaper" Doesn't Move Canadian Insurance Shoppers
Six Canadian consumers. Three questions about online insurance shopping. One genuinely surprising consensus that challenges everything insurers think they know about pricing: I ran a study w...
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Can Chegg Survive ChatGPT? What Students Actually Want
What happens when your entire business model gets absorbed into a free AI tool? This question keeps me up at night, and it should worry Chegg's leadership too: what happens when your entire ...
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What Home Bakers Actually Want From Ladyfingers
Specialty baking products like ladyfingers sit at an interesting intersection. They're essential for classic desserts like tiramisu, but most home bakers have never made them from scratch. S...
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Why Canadians Need Receipts Not Vibes When Renting Cars From Strangers
Turo has been around for over a decade now, yet something about peer-to-peer car rental still doesn't sit right with Canadian consumers: Turo has been around for over a decade now, positioni...
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Why Instacart Users Want Pricing Before They Start Shopping
Grocery delivery apps have been around for years now, and yet the same complaint keeps surfacing in user research: Grocery delivery apps have been around for years now, and yet every time I ...
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Do UK Businesses Trust Embedded Payments?
There's a recurring frustration in B2B fintech conversations that I keep hearing: ...
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What UK Professionals Really Want From Payment Platforms
Right, so. I asked 6 UK business professionals about payment platforms and ...
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UK Consumers on Organic Veg Boxes: The £18 Ceiling
Here's something I've been curious about for a while: organic veg box subscriptions. The promise is lovely. Fresh, seasonal produce, delivered to your door, supporting local farms. But here'...
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