What Makes People Pay $7 for Water?
I paid $5.50 for a bottle of water at an airport last month. It wasn't even a nice bottle. It was the same plastic 500ml I'd normally grab for $1.29 at a petrol station. But I'd just been th...
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Tag: Beverages
Beverage Industry Research Studies
The beverage category spans everything from functional drinks to craft alcohol, each with distinct consumer motivations and purchase dynamics. Ditto's Beverage research reveals how consumers navigate this diverse category and what drives their choices.
These studies cover alcoholic and non-alcoholic beverages, functional drinks, water, juice, kombucha, and emerging categories. Each study explores occasion-based consumption, flavour preferences, health considerations, and brand positioning in this competitive space.
What You'll Discover
- How consumers choose beverages for different occasions
- Functional benefit claims that drive purchase in beverages
- Premium vs value positioning and price sensitivity
- Flavour innovation and emerging category trends
Explore our beverage studies below, or book a demo to research your category.
Fentimans Consumer Study
Sometimes the research confirms what you expect. Sometimes it surprises you. This was the latter....
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Canadian Beer Drinkers on Molson Coors: Price Wins, Heritage Loses
Molson Canadian. The red maple leaf. Hockey nights. BBQs. For generations, it's been the quintessential Canadian beer, wrapped in national identity and nostalgic advertising....
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DripDrop's Medical-Grade Messaging: Does It Actually Work?
If you've been around the hydration aisle lately, you've probably seen DripDrop making bold claims. "Medical-grade" hydration. "Doctor-developed." "Used in disaster relief." The messaging is...
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Why Zero-Sugar Water Is Still a Niche Product
No sugar. No sweeteners. No nonsense. That's Hint's entire value proposition. But is it enough?...
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Why Kombucha Buyers Care More About Taste Than Gut Health
Here's a confession: I buy Health-Ade because it tastes good. The gut health stuff? That's a bonus I tell myself about afterwards....
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Why Do Canadians Import Water From Italy?
Here's something that's been bugging me: Ontario sits on one-fifth of the world's freshwater. ...
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Does Maple Water Need Sugar? Canadians Say No
Maple water is having a moment. Or at least, it's ...
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Stevia Sodas: The Aftertaste Problem No Marketing Can Fix
I've genuinely tried to like stevia sodas. The pitch sounds compelling on paper: natural sweetener, no aspartame, no sucralose, just plant-derived sweetness from a South American shrub. But ...
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Sports Drinks: Sodium Content Beats Clean-Label Claims
BODYARMOR has been making a big marketing push with "clean label" claims - coconut water base, no artificial colors, natural flavours, the whole natural sports drink positioning. It's a dire...
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Plant Milk: Protein Is a Tiebreaker, Not a Driver
Plant milk has completely taken over the dairy alternative aisle - and increasingly the regular milk section too. Walk into any grocery store and you'll find oat, almond, soy, coconut, cashe...
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Real Fruit Sparkling Water: Premium Niche, Not Everyday Choice
Spindrift has carved out a premium position in the sparkling water category with "real squeezed fruit" - actual juice rather than "natural flavours." The positioning is clever: transparent, ...
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Prebiotic Soda: Nostalgia Plus Function Creates New Category
Prebiotic soda is having a moment. Olipop, Poppi, and a wave of new brands are trying to convince consumers that soda can be good for you. The pitch: all the fizzy satisfaction of a Coke, pl...
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Antioxidant Beverages: Taste First, Health Claims Second
I've been staring at the functional beverage aisle for years now. Every bottle promises something: antioxidants, electrolytes, adaptogens, "clean energy." The claims have gotten so dense tha...
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Non-Alcoholic Beer: Taste Parity Is Table Stakes
Non-alcoholic beer used to mean one thing: you're the designated driver. It was a compromise product, something you drank when you couldn't drink the real thing. Nobody sought it out. Nobody...
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Why Kombucha's 'Cold-Brewed' Claim Falls Flat
Kombucha brands love their claims. "Cold-brewed for smoothness." "Fairtrade certified." "Ancient fermentation traditions." The marketing copy is polished and aspirational. But do Canadian co...
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The NA Drinks That Actually Work at Weddings
You're at a wedding. You're not drinking. What do you order? This might seem like a small question, but for brands in the non-alcoholic space, it's everything. The social occasion is the ult...
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Why Cold-Pressed Juice Needs Proof, Not Promises
Cold-pressed juice has been premium real estate in grocery aisles for years. The category has built its positioning on the promise of better nutrition through a gentler extraction process. B...
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What Makes Canadians Buy Specialty Coffee (And Come Back)
I've been a specialty coffee convert for years now. Started innocently enough. A friend dragged me to a local roaster, I tried something that wasn't Starbucks, and suddenly I understood what...
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