Georgia Voters on 2026 Governor: Boring Competence or Bust
Georgia has an open governor's race in 2026 and voters have ...
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Tag: Swing Voters
Swing Voter Research
In close elections, swing voters are everything. These persuadable, often cross-pressured voters hold views from both parties and can break either way. These studies explore what actually moves swing voters and what messaging falls flat.
Swing voters aren't low-information. They're often cross-pressured: fiscally conservative but socially moderate, or economically populist but culturally traditional. Understanding their competing priorities is key to winning them.
What You'll Discover
- What issues and frames move undecided voters
- How cross-pressured voters weigh competing priorities
- Which candidate qualities matter most to persuadables
- Why some swing voters wait until the last minute to decide
Explore swing voter research below, or test your persuasion messaging with FishDog.
NC Voters on Roy Cooper's Senate Bid: Show Us the Receipts
Ask ten North Carolina voters what they think about Roy Cooper running for Senate and you will not get a single ...
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GOP Messaging Misses: What Swing State Voters Want to Hear
Republicans are going to make border security and inflation their core 2026 message. Everyone knows this. But does it actually work with swing state voters? And what would make them take fis...
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Swing District Voters Want Receipts: Democratic Messaging Study
The 2026 midterms are going to be razor-thin in swing districts. Everyone knows this. What nobody agrees on is what Democrats should actually ...
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NC Swing Voters Want Receipts, Not Rhetoric
Six swing voters. Three questions. One consistent answer: stop treating us like idiots....
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Arizona 2026: Andy Biggs and the Swing Voter Problem
Arizona has become ground zero for American political realignment. After years of razor-thin margins and contested elections, the 2026 gubernatorial race will test whether the state's rightw...
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NC Voters on Senate Messaging: Skip the Jargon, Show Receipts
When Democrats talk about "breaking the supermajority" in North Carolina, voters hear political jargon. That's the headline from our January 2026 study of six NC voters across Greensboro, Ch...
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Blumenthal's Revolution Wind Statement: What Voters Actually Think
Senator Richard Blumenthal didn't mince words. After a court blocked Trump's stop work order on the Revolution Wind offshore wind project, he called it "senseless," "cruel and stupid," and a...
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What Swing Voters Actually Want from Democrats
Here's something I've been wrestling with: why do Democratic candidates keep losing swing districts they should win? The national polling looks decent, the issues poll well, but come Electio...
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Do Swing Voters Want Boring Politicians?
Here's something that surprised me: I asked swing state voters what they want from Republican candidates in 2026, and every single one of them said some version of the same thing. They want ...
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Do Voters Trust Veteran Candidates? Swing State Answers
Does wearing the uniform actually translate into voter trust? This question's been rattling around in my head for a while: does wearing the uniform actually translate into votes? I see veter...
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"Protecting Democracy" Messaging Is Landing Differently Than Democrats Expect
Here's a messaging reality check for 2026: "protecting democracy" isn't landing the way Democrats think it is with swing voters....
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