What is a synthetic persona?

A synthetic persona is an AI-powered representation of a real consumer demographic, calibrated to respond authentically to research questions based on their simulated characteristics.

How do synthetic personas generate responses?

Personas use large language models calibrated on demographic, psychographic, and behavioural data to generate responses that reflect their simulated consumer profile.

Are synthetic personas based on real people?

Synthetic personas represent demographic segments rather than specific individuals. They're calibrated on aggregate data about how people in those segments think and behave.

How do you ensure persona diversity?

Ditto's panel includes personas across age, income, location, lifestyle, and psychographic dimensions, with demographic filters ensuring representative samples for each study.