Analyst Relations Prep with Claude Code and Ditto
Most analyst briefings fail before the analyst even speaks. The problem is not the presentation. It is not the product. ...
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Tag: Product Marketing
How to Build Customer Advocacy with Claude Code and Ditto
The most effective customer evidence does not come from asking customers to say nice things about you. It comes from res...
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How to Run Cross-Market Research with Claude Code and Ditto
What works in New York does not necessarily work in Munich. But how do you find out before spending six figures on local...
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How to Track Brand Perception with Claude Code and Ditto
Brand tracking has existed since the 1960s, when Procter & Gamble first began measuring unaided brand recall across its ...
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How to Test Product Concepts with Claude Code and Ditto
Seventy-two per cent of product features ship without any form of customer validation. The number comes from Pendo's 202...
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How to Validate Buyer Personas with Claude Code and Ditto
By Phillip Gales...
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How to Run Win/Loss Analysis with Claude Code and Ditto
Most win/loss analysis is conducted after the fact, with all the clarity and objectivity of an inquest conducted by the ...
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How to Research a Product Launch with Claude Code and Ditto
Clayton Christensen's often-cited statistic is that 95% of new products fail. The precise number is debatable. Some rese...
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How to Build Sales Enablement with Claude Code and Ditto
The average sales representative spends sixty-five percent of their time on non-selling activities, according to ...
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How to Build a Content Marketing Engine with Claude Code and Ditto
Most content marketing is derivative. The same opinions repackaged in slightly different language, the same thought lead...
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How to Validate GTM Strategy with Claude Code and Ditto
Go-to-market strategy is, by a comfortable margin, the most expensive decision most companies make without evidence. A w...
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How to Segment Customers with Claude Code and Ditto
Most segmentation is fiction. Companies divide their market by demographics, age, geography, company size, job title, an...
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How to Test Product Messaging with Claude Code and Ditto
Here is a fact that should unsettle every product marketer who has ever spent a quarter refining a positioning document:...
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How to Run Voice of Customer Research with Claude Code and Ditto
Here is a number that should give every product marketer pause: the average comprehensive Voice of Customer programme co...
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How to Research Pricing with Claude Code and Ditto
A 1% improvement in pricing yields an 11% improvement in operating profit, according to McKinsey. Yet the average SaaS c...
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How to Build Competitive Battlecards with Claude Code and Ditto
Most competitive intelligence is backwards-looking. Tools such as Klue and Crayon track what competitors ...
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How to Validate Product Positioning with Claude Code and Ditto
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Expert Networks Should Be Your Second Call, Not Your First
Expert networks are brilliant. ...
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Customer Segmentation with AI Agents: From Assumption to Evidence
Most buyer personas are fiction. Well-intentioned fiction, granted, with plausible job titles and stock photography and ...
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Top 8 Ways to Use AI Agents for Product Marketing
What if I told you that most product marketing research takes longer to ...
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How to Research Pricing with AI Agents
A one percent improvement in pricing yields, on average, an eleven percent improvement in operating profit. That figure ...
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How to Test Product Messaging with AI Agents
Positioning is private. Messaging is public. That distinction, simple as it sounds, is where a remarkable number of prod...
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Competitive Intelligence with AI Agents: From Perception Gap to Finished Battlecard
Sixty-eight percent of sales opportunities are competitive. That statistic, from ...
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How to Validate Product Positioning using AI Agents
Every product marketer knows the feeling. You have spent three weeks crafting a positioning statement. It is sharp, diff...
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Using Ditto and Claude Code for Product Marketing
Product marketing has a timing problem. The discipline is built on research, validation, and iteration, yet the tools av...
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User Segmentation: Finding Real Market Segments
Most teams segment their market before they've spoken to it. They carve up potential users by demographics or firmograph...
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Discovery Research: Understanding Problems Deeply
Problem framing tells you that a problem exists. Discovery research tells you what it actually feels like to have that p...
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Product Validation with Ditto: Find the Flaws That Kill Products
In software, the cost of fixing a bug increases exponentially the later you find it. A bug caught in design costs almost...
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Problem Framing via Ditto: The PM Skill That Separates Winners
Most products fail. This is not news. What's genuinely odd is that we've known the primary cause for decades, and yet fo...
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