How to Research a Product Launch with Claude Code and Ditto
Clayton Christensen's often-cited statistic is that 95% of new products fail. The precise number is debatable. Some rese...
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Tag: Product Marketing
How to Build Sales Enablement with Claude Code and Ditto
The average sales representative spends sixty-five percent of their time on non-selling activities, according to ...
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How to Build a Content Marketing Engine with Claude Code and Ditto
Most content marketing is derivative. The same opinions repackaged in slightly different language, the same thought lead...
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How to Validate GTM Strategy with Claude Code and Ditto
Go-to-market strategy is, by a comfortable margin, the most expensive decision most companies make without evidence. A w...
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How to Segment Customers with Claude Code and Ditto
Most segmentation is fiction. Companies divide their market by demographics, age, geography, company size, job title, an...
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How to Test Product Messaging with Claude Code and Ditto
Here is a fact that should unsettle every product marketer who has ever spent a quarter refining a positioning document:...
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How to Run Voice of Customer Research with Claude Code and Ditto
Here is a number that should give every product marketer pause: the average comprehensive Voice of Customer programme co...
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How to Research Pricing with Claude Code and Ditto
A 1% improvement in pricing yields an 11% improvement in operating profit, according to McKinsey. Yet the average SaaS c...
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How to Build Competitive Battlecards with Claude Code and Ditto
Most competitive intelligence is backwards-looking. Tools such as Klue and Crayon track what competitors ...
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How to Validate Product Positioning with Claude Code and Ditto
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Expert Networks Should Be Your Second Call, Not Your First
Expert networks are brilliant. ...
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Customer Segmentation with AI Agents: From Assumption to Evidence
Most buyer personas are fiction. Well-intentioned fiction, granted, with plausible job titles and stock photography and ...
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Top 8 Ways to Use AI Agents for Product Marketing
What if I told you that most product marketing research takes longer to ...
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How to Research Pricing with AI Agents
A one percent improvement in pricing yields, on average, an eleven percent improvement in operating profit. That figure ...
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How to Test Product Messaging with AI Agents
Positioning is private. Messaging is public. That distinction, simple as it sounds, is where a remarkable number of prod...
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Competitive Intelligence with AI Agents: From Perception Gap to Finished Battlecard
Sixty-eight percent of sales opportunities are competitive. That statistic, from ...
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How to Validate Product Positioning using AI Agents
Every product marketer knows the feeling. You have spent three weeks crafting a positioning statement. It is sharp, diff...
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Using Ditto and Claude Code for Product Marketing
Product marketing has a timing problem. The discipline is built on research, validation, and iteration, yet the tools av...
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User Segmentation: Finding Real Market Segments
Most teams segment their market before they've spoken to it. They carve up potential users by demographics or firmograph...
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Discovery Research: Understanding Problems Deeply
Problem framing tells you that a problem exists. Discovery research tells you what it actually feels like to have that p...
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Product Validation with Ditto: Find the Flaws That Kill Products
In software, the cost of fixing a bug increases exponentially the later you find it. A bug caught in design costs almost...
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Problem Framing via Ditto: The PM Skill That Separates Winners
Most products fail. This is not news. What's genuinely odd is that we've known the primary cause for decades, and yet fo...
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