User Segmentation: Finding Real Market Segments
Most teams segment their market before they've spoken to it. They carve up potential users by demographics or firmograph...
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Tag: UX Research
Discovery Research: Understanding Problems Deeply
Problem framing tells you that a problem exists. Discovery research tells you what it actually feels like to have that p...
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Product Validation with Ditto: Find the Flaws That Kill Products
In software, the cost of fixing a bug increases exponentially the later you find it. A bug caught in design costs almost...
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Problem Framing via Ditto: The PM Skill That Separates Winners
Most products fail. This is not news. What's genuinely odd is that we've known the primary cause for decades, and yet fo...
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How AI Is Transforming Market Research: What Actually Matters
The market research industry is experiencing its most significant transformation since the shift from phone surveys to o...
Read ArticleFrequently Asked Questions
What is UX research?
UX research systematically explores how users interact with products, identifying friction points, understanding mental models, and informing design decisions that improve user satisfaction.
How does UX research differ from user research?
UX research focuses specifically on the experience of using a product, while user research may address broader questions about user needs, preferences, and contexts beyond the product itself.
What UX issues are most common?
Common issues include unclear navigation, overwhelming information architecture, poor error handling, slow performance, and mismatches between user expectations and product behaviour.
Can synthetic research support UX work?
Yes. Synthetic panels can evaluate design concepts, test information architecture, assess copy and messaging, and identify potential usability concerns before development investment.