How to Research a Product Launch with Claude Code and Ditto
Clayton Christensen's often-cited statistic is that 95% of new products fail. The precise number is debatable. Some rese...
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Tag: Consumer Behaviour
Consumer Behaviour Research Studies
Understanding why consumers buy what they buy is the foundation of effective marketing. FishDog's Consumer Behaviour research uses synthetic consumer panels to uncover the real motivations, barriers, and decision triggers that drive purchasing behaviour across categories.
These studies go beyond stated preferences to reveal actual decision-making patterns. From impulse purchases to considered buying journeys, each study features verbatim consumer quotes, demographic breakdowns, and actionable insights for brand teams.
What you'll find
- How consumers actually make purchase decisions vs what they say they do
- Category-specific triggers and barriers that influence buying
- Demographic and psychographic variations in consumer behaviour
- Price sensitivity, brand loyalty, and switching behaviour patterns
Explore our consumer behaviour studies below, or book a demo to run your own consumer panel.
How to Build Sales Enablement with Claude Code and Ditto
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How to Build a Content Marketing Engine with Claude Code and Ditto
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How to Validate GTM Strategy with Claude Code and Ditto
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How to Segment Customers with Claude Code and Ditto
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How to Test Product Messaging with Claude Code and Ditto
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How to Run Voice of Customer Research with Claude Code and Ditto
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Expert Networks Should Be Your Second Call, Not Your First
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Top 8 Ways to Use AI Agents for Product Marketing
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How to Research Pricing with AI Agents
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How to Test Product Messaging with AI Agents
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How to Validate Product Positioning using AI Agents
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Using Ditto and Claude Code for Product Marketing
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How to Start a Successful Startup with Claude Code and Ditto
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Using Ditto and Claude Code for Product Research
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Introducing the Ditto Consumer Sentiment Tracker
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Tim Walz Drops Re‑Election Bid: What Minnesota Voters Want Next (Synthetic Focus Group)
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Research Without Respondents: The Complete Guide
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The Definitive Guide to Synthetic Research
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The Framing Effect: How You Ask Changes What People Choose
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What 100 Americans Actually Want in 2026 (And What It Reveals About Consumer Research)
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Regression to the Mean: Why That Big Win Wasn't What You Think
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Selection Bias: Why Your Survey Respondents Don't Represent Your Market
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Survivorship Bias: Why Your Data Only Shows the Winners
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Social Desirability Bias: Why Your Research Data Might Be Lying to You
Social desirability bias is one of the most stubborn problems in market research, social science, and consumer insights....
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Testing Consumer Perceptions of Alternative Milks
Like a lot of people I've flirted with alternative milks - it just sits better with me and feels less heavy than dairy....
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"Die Hard" is officially a Christmas Movie - per synthetic market research
Every December, humanity splits into three camps around the question of "Is Die Hard a Christmas movie?": ...
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Simulating the Human Mind
The technical blueprint for cognitively grounded synthetic personas...
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Synthetic Research Can Help You Win the Battle For Consumer Attention
The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....
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The importance of being messy in Synthetic Research
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Why you might not read this post
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The Physical Fallacy in Market Research
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What LLMs Actually Learn (And Why That's Perfect for Market Research)
When we introduce FishDog to people, one of the most common questions we get is: “How can an AI possibly understand what...
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The Focus Group Lie: Why the Say-Do Gap Is Your Best Data
Your product team analyzed feedback from your latest user interviews. Everyone said the new feature was exactly what the...
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Using Digital Twins to Navigate the Fluffy Human Discourse Layer
Ideas don't spread through individual behavior. They spread through conversation....
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Testing the 'Tallow Takeover' Trend Against 100 Digital Twins
You've seen it everywhere: beef tallow is the cooking fat of 2026. Whole Foods called it. Food media amplified it. Socia...
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Testing Hilton's 'Home Comforts' Travel Trend Against 100 Digital Twins
A Hilton trend report predicts that in 2026, travelers will "seek out the familiar as they explore new places to gain a ...
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Testing Trend Reports Against Our Digital Twins
Each fall and winter, many retailers and analysts publish smart forecasts about what we will eat and why, in the coming ...
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