Notes from London: What Hedge Funds Actually Want From Alternative Data
A commodities quant named Mario stood on the Alt Data London stage last week and said something I have not stopped think...
Read ArticleArticles & Insights
Tag: Market Research
Market Research Studies
Market research has traditionally been slow, expensive, and often unreliable. FishDog changes that equation entirely. Our synthetic market research platform delivers consumer insights in hours, not weeks, at a fraction of traditional costs.
These studies showcase real market research projects across CPG categories. From concept testing to brand positioning, each study demonstrates how synthetic consumer panels can inform strategic decisions with speed and precision.
What you'll find
- Rapid consumer insights without lengthy fieldwork timelines
- Demographically representative synthetic panels for any market
- Qualitative depth with quantitative scale in a single study
- Cost-effective research that fits startup and enterprise budgets
Browse our market research studies below, or book a demo to see how FishDog can accelerate your research timeline.
Tim Walz Drops Re‑Election Bid: What Minnesota Voters Want Next (Synthetic Focus Group)
Politics is kind of like a group chat: one person leaves unexpectedly and suddenly everyone is like ...
Read Article
Best AI Market Research Tools: The 2026 Buyer's Guide
AI has not created one new market research category. It has created several....
Read Article
Research Without Respondents: The Complete Guide
Every market researcher knows the tension: you need consumer insights tomorrow, but recruiting qualified respondents tak...
Read Article
The Definitive Guide to Synthetic Research
Synthetic research uses AI-generated populations, personas, panels, or agents calibrated to real population data to answ...
Read Article
Question Order Effects: How Survey Structure Changes Your Data
In 1948, researchers asked Americans two questions:...
Read Article
12 Ways in Which AI Will Change Market Research in 2026
Market research has always had an awkward job. It is expected to be fast, cheap, statistically pristine, globally repres...
Read Article
What 100 Americans Actually Want in 2026 (And What It Reveals About Consumer Research)
We asked 500 synthetic Americans—calibrated synthetic personas spanning ages 21 to 88, from Erie to San Diego, from stud...
Read Article
Regression to the Mean: Why That Big Win Wasn't What You Think
Your top-performing store manager just increased sales 35% quarter-over-quarter. You promote them to regional manager an...
Read Article
Social Desirability Bias: Why Your Research Data Might Be Lying to You
Social desirability bias is one of the most stubborn problems in market research, social science, and consumer insights....
Read Article
"Die Hard" is officially a Christmas Movie - per synthetic market research
Every December, humanity splits into three camps around the question of "Is Die Hard a Christmas movie?": ...
Read Article
Testing Messaging for NoFrills
For anyone unfamiliar with Canada, NoFrills is a low-cost grocery store owned by Loblaws - kinda like “Walmart meets Ald...
Read Article
Industries Impacted by Synthetic Market Research
Synthetic market research turns “weeks of waiting” into “minutes of learning” by letting teams explore reactions, trade-...
Read Article
Top Eleven Best Uses for Synthetic Market Research
Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experime...
Read Article
What Is Synthetic Market Research?
Synthetic market research is a new way to answer an old question: ...
Read Article
Synthetic Research Can Help You Win the Battle For Consumer Attention
The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....
Read Article
The Physical Fallacy in Market Research
There's a pattern that shows up across business: when faced with a problem, we default to physical or engineering soluti...
Read Article
Researchers Just Proved Synthetic Research Works At Scale
A breakthrough study confirms what we've been building: AI models trained on human behavior can predict how people think...
Read Article
What LLMs Actually Learn (And Why That's Perfect for Market Research)
When we introduce FishDog to people, one of the most common questions we get is: “How can an AI possibly understand what...
Read Article
The Focus Group Lie: Why the Say-Do Gap Is Your Best Data
Your product team analyzed feedback from your latest user interviews. Everyone said the new feature was exactly what the...
Read Article
Using Digital Twins to Navigate the Fluffy Human Discourse Layer
Ideas don't spread through individual behavior. They spread through conversation....
Read Article
Testing Hilton's 'Home Comforts' Travel Trend Against 100 Digital Twins
A Hilton trend report predicts that in 2026, travelers will "seek out the familiar as they explore new places to gain a ...
Read Article
Testing Trend Reports Against Our Digital Twins
Each fall and winter, many retailers and analysts publish smart forecasts about what we will eat and why, in the coming ...
Read Article
How Synthetic Research Is Changing the Game for Modern Brands
The market research playbook hasn't changed much in decades. Until now. While most organizations are still waiting month...
Read Article
Shipping: Real-Time News Integration for Smarter Digital Twins
TL;DR:...
Read Article