
Synthetic Audiences vs Focus Groups: The Real Data
The global market research industry is worth roughly $80 billion. In 2026, the single most consequential question facing...
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The global market research industry is worth roughly $80 billion. In 2026, the single most consequential question facing...
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If you have spent any time evaluating synthetic research platforms, you have almost certainly encountered ...
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Artificial Societies did something genuinely interesting. It took James He's Cambridge doctoral research on social graph...
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Every enterprise buyer evaluating AI-driven market research in 2026 arrives at the same question: can these systems actu...
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Two platforms. Two philosophies. One market. Evidenza AI and ...
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Two companies. The same question. Radically different answers. Both Artificial Societies and Ditto set out to replace tr...
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In 2024, the synthetic research market had roughly two players worth discussing. By March 2026, it has four serious cont...
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Zero venture capital. No seed round, no Series A, no breathless TechCrunch announcement. Evidenza AI, the synthetic rese...
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A Cambridge computational social scientist walks into a London coffee shop, opens his laptop, and simulates 33,000 peopl...
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Most competitive intelligence is backwards-looking. Tools such as Klue and Crayon track what competitors ...
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The global market research industry is worth $140 billion a year. That is, to use the technical term, a lot of money bei...
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If you've searched "Simile AI pricing" and landed here, I'll save you some time: Simile doesn't publish its prices. Ther...
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Simile's $100 million funding announcement on 12th February 2026 put synthetic market research squarely on the radar of ...
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Two platforms. Both claim to simulate human behaviour. Both promise to replace traditional focus groups with AI-generate...
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One hundred million dollars. That's what it costs, apparently, to turn a Stanford research paper into a product that pre...
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