Articles & Insights

Tag: Claude Code

Most analyst briefings fail before the analyst even speaks. The problem is not the presentation. It is not the product. ...

The most effective customer evidence does not come from asking customers to say nice things about you. It comes from res...

What works in New York does not necessarily work in Munich. But how do you find out before spending six figures on local...

Brand tracking has existed since the 1960s, when Procter & Gamble first began measuring unaided brand recall across its ...

Seventy-two per cent of product features ship without any form of customer validation. The number comes from Pendo's 202...

By Phillip Gales...

Most win/loss analysis is conducted after the fact, with all the clarity and objectivity of an inquest conducted by the ...

There is a social network with over 120,000 registered agents. They write posts, leave comments, upvote content they agr...

Most companies are building AI tools to help humans sell. Chatbots that qualify leads. Co-pilots that draft emails. Assi...