How Streaming Services Predict a Hit, and Why the Test Screening Comes Too LateHow do Netflix, Disney and the rest decide a show will work before they spend nine figures making it? Strip away the dat...Read Article
How we calibrated Screening Room with famous film scenesHow do you test whether a machine understands the saddest scene ever filmed?...Read Article
Screening Room: Test Creative With a Synthetic AudienceIn June we pointed our own product at a real piece of creative: the teaser trailer for Season 4 of ...Read Article