AI Agents Built a Movie Franchise in 4 Hours
A logo file and a single sentence. That was the starting point. The logo was Fish Dog's own: a red silhouette of the cre...
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Tag: Synthetic Research
Stage 1: Problem Framing with Ditto
How to define problems worth solving before you build anything, using synthetic research to validate faster than ever...
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Analyst Relations Prep with Claude Code and Ditto
Most analyst briefings fail before the analyst even speaks. The problem is not the presentation. It is not the product. ...
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How to Build Customer Advocacy with Claude Code and Ditto
The most effective customer evidence does not come from asking customers to say nice things about you. It comes from res...
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How to Run Cross-Market Research with Claude Code and Ditto
What works in New York does not necessarily work in Munich. But how do you find out before spending six figures on local...
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Why Agents Are the New Channel
For twenty years, distribution meant reaching humans through screens. Quietly, and mostly without anyone noticing, that ...
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The A2A Sales Stack: Selling to AI Agents
Agents are recommending products to their humans. Not in some speculative future where autonomous systems negotiate proc...
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How to Track Brand Perception with Claude Code and Ditto
Brand tracking has existed since the 1960s, when Procter & Gamble first began measuring unaided brand recall across its ...
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How to Test Product Concepts with Claude Code and Ditto
Seventy-two per cent of product features ship without any form of customer validation. The number comes from Pendo's 202...
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How to Validate Buyer Personas with Claude Code and Ditto
By Phillip Gales...
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How to Run Win/Loss Analysis with Claude Code and Ditto
Most win/loss analysis is conducted after the fact, with all the clarity and objectivity of an inquest conducted by the ...
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How CPG Brands Use AI to Prevent Launch Failures
In 2022, Hershey's launched Reese's Plant-Based Peanut Butter Cups to considerable fanfare. The logic appeared watertigh...
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AI Agents Need AI Humans
The bottleneck has moved. And nobody's talking about the real solution....
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Self-Serve vs Full-Service Synthetic Research
Most of the enterprise research industry is about to discover that its business model has a shelf life. The question is ...
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Social Network Simulation vs Individual Persona Research
Two philosophies of synthetic research are competing for the same budget line. One simulates how ideas travel through cr...
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Can AI Clone Byron Sharp and Mark Ritson?
What happens when you feed a lifetime of marketing theory into a large language model and ask it whether your brand stra...
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AI Research Validation: Self-Reported vs Audit
The received wisdom about AI research accuracy is almost entirely wrong. Not because the numbers are fabricated, but bec...
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Artificial Societies Pricing: Free, $40/Month, Enterprise
The most aggressive pricing in synthetic research deserves the most careful analysis. Here is what each tier actually de...
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Evidenza AI Pricing: What Does It Really Cost?
The most common question about Evidenza has no public answer. Here is everything we know, everything we can reasonably e...
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We Deployed a Synthetic Human on an AI Social Network
There is a social network with over 120,000 registered agents. They write posts, leave comments, upvote content they agr...
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Agent-to-Agent Sales: Why Your Next Customer Might Be an AI
Most companies are building AI tools to help humans sell. Chatbots that qualify leads. Co-pilots that draft emails. Assi...
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Synthetic Audiences vs Focus Groups: The Real Data
The global market research industry is worth roughly $80 billion. In 2026, the single most consequential question facing...
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Top 5 Evidenza Alternatives for Synthetic Research
If you have spent any time evaluating synthetic research platforms, you have almost certainly encountered ...
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Top 5 Artificial Societies Alternatives in 2026
Artificial Societies did something genuinely interesting. It took James He's Cambridge doctoral research on social graph...
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Can AI Predict Human Behaviour? A Buyer's Guide
Every enterprise buyer evaluating AI-driven market research in 2026 arrives at the same question: can these systems actu...
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Evidenza vs Ditto: Enterprise vs Self-Serve Synthetic Research
Two platforms. Two philosophies. One market. Evidenza AI and ...
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Artificial Societies vs Ditto: AI Research Platforms Compared
Two companies. The same question. Radically different answers. Both Artificial Societies and Ditto set out to replace tr...
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Synthetic Research Platforms Compared: Ditto vs Evidenza vs Simile vs Artificial Societies
In 2024, the synthetic research market had roughly two players worth discussing. By March 2026, it has four serious cont...
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Evidenza AI Review 2026: Synthetic CMOs, Enterprise Research, and What It Costs
Zero venture capital. No seed round, no Series A, no breathless TechCrunch announcement. Evidenza AI, the synthetic rese...
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Artificial Societies Review 2026: Social Simulation Meets Market Research
A Cambridge computational social scientist walks into a London coffee shop, opens his laptop, and simulates 33,000 peopl...
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How to Research Pricing with Claude Code and Ditto
A 1% improvement in pricing yields an 11% improvement in operating profit, according to McKinsey. Yet the average SaaS c...
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How to Build Competitive Battlecards with Claude Code and Ditto
Most competitive intelligence is backwards-looking. Tools such as Klue and Crayon track what competitors ...
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How to Validate Product Positioning with Claude Code and Ditto
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Ditto Free Tier: Product Research Inside Your Terminal
The peculiar thing about market research is how little it has changed. The basic model, assembling a group of people, as...
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How We Built 300,000 Statistically Accurate Personas
The statistics behind Ditto's synthetic research panel...
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We Asked a Synthetic Persona Where She Shops. Then We Checked Google Maps.
There is a standard party trick in the synthetic research industry. You show someone an AI persona. You ask it a questio...
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The Stanford Paper That Created AI People
In April 2023, a research team at Stanford University published a paper that, by the standards of academic computer scie...
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AI Consumer Panels: The 2026 Buyer's Guide
Somewhere in a boardroom this morning, a brand director is presenting consumer research that took eight weeks and cost $...
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Synthetic Research Platforms: The 2026 Market Map
The global market research industry is worth $140 billion a year. That is, to use the technical term, a lot of money bei...
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Generative Agents for Market Research: A Guide
In April 2023, a group of Stanford researchers published a paper that placed 25 AI agents in a virtual town and watched ...
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Simile AI Pricing: What Does It Cost in 2026?
If you've searched "Simile AI pricing" and landed here, I'll save you some time: Simile doesn't publish its prices. Ther...
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Top 5 Simile Alternatives for Synthetic Research
Simile's $100 million funding announcement on 12th February 2026 put synthetic market research squarely on the radar of ...
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Simile vs Ditto: AI Research Platforms Compared
Two platforms. Both claim to simulate human behaviour. Both promise to replace traditional focus groups with AI-generate...
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Simile AI Review 2026: What You Need to Know
One hundred million dollars. That's what it costs, apparently, to turn a Stanford research paper into a product that pre...
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User Segmentation: Finding Real Market Segments
Most teams segment their market before they've spoken to it. They carve up potential users by demographics or firmograph...
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Discovery Research: Understanding Problems Deeply
Problem framing tells you that a problem exists. Discovery research tells you what it actually feels like to have that p...
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Product Validation with Ditto: Find the Flaws That Kill Products
In software, the cost of fixing a bug increases exponentially the later you find it. A bug caught in design costs almost...
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Problem Framing via Ditto: The PM Skill That Separates Winners
Most products fail. This is not news. What's genuinely odd is that we've known the primary cause for decades, and yet fo...
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How to Start a Successful Startup with Claude Code and Ditto
Most startups fail not because the founders couldn't build the product, but because they built the ...
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Ethical Market Research on Teenagers: The Synthetic Solution
There is a peculiar tension at the heart of modern marketing. Teenagers represent one of the most valuable consumer demo...
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How AI Is Transforming Market Research: What Actually Matters
The market research industry is experiencing its most significant transformation since the shift from phone surveys to o...
Read ArticleFrequently Asked Questions
What is synthetic research?
Synthetic research uses AI-powered personas grounded in real demographic and behavioural data to simulate consumer responses. Each persona has defined characteristics and responds consistently based on their profile.
How accurate is synthetic research?
EY validated 95% correlation between synthetic research responses and traditional market research outcomes. The methodology is particularly strong for attitudinal and preference-based research.
When should I use synthetic research?
Synthetic research excels for rapid concept testing, sensitive demographics (like teens), early-stage validation, and situations requiring quick iteration. It complements rather than replaces deep qualitative research.
Is synthetic research ethical?
Yes. Synthetic research eliminates concerns around consent, data privacy, and power imbalances inherent in researching vulnerable populations. No real individuals are surveyed or have their data collected.