How do LLMs power synthetic research?

Large language models generate persona responses based on demographic and psychographic calibration, creating authentic consumer perspectives at scale.

Why doesn't ChatGPT work for research?

Generic ChatGPT lacks demographic calibration and tends toward homogenised responses. Research-specific AI requires careful persona construction and validation.

What AI tools exist for market research?

The 2026 landscape includes synthetic panel providers like Ditto, AI analysis tools, and hybrid platforms combining AI with traditional methods.

How is AI research validated?

AI research tools are validated through comparison with traditional methods, tracking prediction accuracy, and calibrating against known consumer behaviours.