Articles & Insights

Tag: Consumer Behaviour

Product Launch Research with AI Agents Infographic

How to Research a Product Launch with Claude Code and Ditto

Clayton Christensen's often-cited statistic is that 95% of new products fail. The precise number is debatable. Some rese...

Sales Enablement with AI Agents Infographic

How to Build Sales Enablement with Claude Code and Ditto

The average sales representative spends sixty-five percent of their time on non-selling activities, according to ...

Content Marketing Engine with AI Agents Infographic

How to Build a Content Marketing Engine with Claude Code and Ditto

Most content marketing is derivative. The same opinions repackaged in slightly different language, the same thought lead...

GTM Strategy Validation with AI Agents Infographic

How to Validate GTM Strategy with Claude Code and Ditto

Go-to-market strategy is, by a comfortable margin, the most expensive decision most companies make without evidence. A w...

Customer Segmentation with AI Agents Infographic

How to Segment Customers with Claude Code and Ditto

Most segmentation is fiction. Companies divide their market by demographics, age, geography, company size, job title, an...

Product Messaging Testing Infographic

How to Test Product Messaging with Claude Code and Ditto

Here is a fact that should unsettle every product marketer who has ever spent a quarter refining a positioning document:...

Voice of Customer Research with AI Agents Infographic

How to Run Voice of Customer Research with Claude Code and Ditto

Here is a number that should give every product marketer pause: the average comprehensive Voice of Customer programme co...

Expert Networks Two-Stage Research Model Infographic

Expert Networks Should Be Your Second Call, Not Your First

Expert networks are brilliant. ...

AI Agents for Product Marketing Infographic

Top 8 Ways to Use AI Agents for Product Marketing

What if I told you that most product marketing research takes longer to ...

Pricing Research with AI Agents Infographic

How to Research Pricing with AI Agents

A one percent improvement in pricing yields, on average, an eleven percent improvement in operating profit. That figure ...

Messaging Testing with AI Agents Infographic

How to Test Product Messaging with AI Agents

Positioning is private. Messaging is public. That distinction, simple as it sounds, is where a remarkable number of prod...

Product Positioning Validation with AI Agents Infographic

How to Validate Product Positioning using AI Agents

Every product marketer knows the feeling. You have spent three weeks crafting a positioning statement. It is sharp, diff...

Product Marketing with Ditto and Claude Code Infographic

Using Ditto and Claude Code for Product Marketing

Product marketing has a timing problem. The discipline is built on research, validation, and iteration, yet the tools av...

Build Something People Want - Startup Failure Infographic

How to Start a Successful Startup with Claude Code and Ditto

Most startups fail not because the founders couldn't build the product, but because they built the ...

Product Research with Claude Code and Ditto - Infographic

Using Ditto and Claude Code for Product Research

Product research has a credibility problem. Not the research itself, but the ...

ditto-consumer-sentiment-tracker

Introducing the Ditto Consumer Sentiment Tracker

We're excited to launch something we've been quietly building: a live consumer sentiment tracker that updates weekly wit...

"What Minnesota Wants Next"

Tim Walz Drops Re‑Election Bid: What Minnesota Voters Want Next (Synthetic Focus Group)

Politics is kind of like a group chat: one person leaves unexpectedly and suddenly everyone is like ...

crowd

Research Without Respondents: The Complete Guide

Every market researcher knows the tension: you need consumer insights tomorrow, but recruiting qualified respondents tak...

market-research

The Definitive Guide to Synthetic Research

Market research has always faced the same fundamental constraint: to understand human behavior, you need humans. Recruit...

coin

The Framing Effect: How You Ask Changes What People Choose

In the early 1980s, psychologists Amos Tversky and Daniel Kahneman presented people with a scenario:...

states

What 100 Americans Actually Want in 2026 (And What It Reveals About Consumer Research)

We asked 500 synthetic Americans—calibrated synthetic personas spanning ages 21 to 88, from Erie to San Diego, from stud...

statistical mean

Regression to the Mean: Why That Big Win Wasn't What You Think

Your top-performing store manager just increased sales 35% quarter-over-quarter. You promote them to regional manager an...

Hide and Seek

Selection Bias: Why Your Survey Respondents Don't Represent Your Market

Your survey says 85% of customers love your new feature. Your sales data says nobody's using it. What went wrong? ...

bomber research

Survivorship Bias: Why Your Data Only Shows the Winners

Survivorship bias is the logical error of focusing on things that made it past some selection process while ignoring the...

say do gap

Social Desirability Bias: Why Your Research Data Might Be Lying to You

Social desirability bias is one of the most stubborn problems in market research, social science, and consumer insights....

Alternative milks aisle in a grocery store

Testing Consumer Perceptions of Alternative Milks

Like a lot of people I've flirted with alternative milks - it just sits better with me and feels less heavy than dairy....

Die Hard synthetic market research montage

"Die Hard" is officially a Christmas Movie - per synthetic market research

Every December, humanity splits into three camps around the question of "Is Die Hard a Christmas movie?": ...

Cognitive mind map

Simulating the Human Mind

The technical blueprint for cognitively grounded synthetic personas...

graph

Synthetic Research Can Help You Win the Battle For Consumer Attention

The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....

Infographic: The Importance of Being Messy

The importance of being messy in Synthetic Research

When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software p...

Infographic: Why You Might Not Read This Post

Why you might not read this post

Every second, our digital ecosystem processes an extraordinary volume of content. 6,000 tweets, 272 TikTok videos, and t...

red clip

The Physical Fallacy in Market Research

There's a pattern that shows up across business: when faced with a problem, we default to physical or engineering soluti...

Infographic: What LLMs Actually Learn

What LLMs Actually Learn (And Why That's Perfect for Market Research)

When we introduce Ditto to people, one of the most common questions we get is: “How can an AI possibly understand what p...

Infographic: The Focus Group Lie: Say-Do Gap

The Focus Group Lie: Why the Say-Do Gap Is Your Best Data

Your product team analyzed feedback from your latest user interviews. Everyone said the new feature was exactly what the...

Infographic: Navigating the Fluffy Human Discourse Layer

Using Digital Twins to Navigate the Fluffy Human Discourse Layer

Ideas don't spread through individual behavior. They spread through conversation....

Infographic: Testing the Tallow Takeover Trend

Testing the 'Tallow Takeover' Trend Against 100 Digital Twins

You've seen it everywhere: beef tallow is the cooking fat of 2026. Whole Foods called it. Food media amplified it. Socia...

Testing Hilton's 'Home Comforts' Travel Trend Against 100 Digital Twins

A Hilton trend report predicts that in 2026, travelers will "seek out the familiar as they explore new places to gain a ...

Infographic: Testing Trend Reports Against Digital Twins

Testing Trend Reports Against Our Digital Twins

Each fall and winter, many retailers and analysts publish smart forecasts about what we will eat and why, in the coming ...

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