How to Research Pricing with Claude Code and Ditto
A 1% improvement in pricing yields an 11% improvement in operating profit, according to McKinsey. Yet the average SaaS c...
Read ArticleArticles & Insights
Tag: Customer Research
How to Build Competitive Battlecards with Claude Code and Ditto
Most competitive intelligence is backwards-looking. Tools such as Klue and Crayon track what competitors ...
Read Article
How to Validate Product Positioning with Claude Code and Ditto
Read more...
Read Article
Ditto Free Tier: Product Research Inside Your Terminal
The peculiar thing about market research is how little it has changed. The basic model, assembling a group of people, as...
Read Article
User Segmentation: Finding Real Market Segments
Most teams segment their market before they've spoken to it. They carve up potential users by demographics or firmograph...
Read Article
Discovery Research: Understanding Problems Deeply
Problem framing tells you that a problem exists. Discovery research tells you what it actually feels like to have that p...
Read Article
Product Validation with Ditto: Find the Flaws That Kill Products
In software, the cost of fixing a bug increases exponentially the later you find it. A bug caught in design costs almost...
Read Article
Problem Framing via Ditto: The PM Skill That Separates Winners
Most products fail. This is not news. What's genuinely odd is that we've known the primary cause for decades, and yet fo...
Read Article
AI Agents Need AI Humans
The bottleneck has moved. And nobody's talking about the real solution....
Read Article
Ethical Market Research on Teenagers: The Synthetic Solution
There is a peculiar tension at the heart of modern marketing. Teenagers represent one of the most valuable consumer demo...
Read Article
How AI Is Transforming Market Research: What Actually Matters
The market research industry is experiencing its most significant transformation since the shift from phone surveys to o...
Read ArticleFrequently Asked Questions
What is customer research?
Customer research systematically explores how and why customers make decisions, what they value, and how they perceive brands and products. It goes beyond demographics to understand psychology and context.
How is customer research different from market research?
Customer research focuses on understanding existing or potential customers in depth, while market research often addresses broader market dynamics. Customer research emphasises the 'why' behind behaviour.
What methods work best for customer research?
Effective customer research combines quantitative methods (surveys, analytics) with qualitative depth (interviews, observation). Synthetic research adds speed and scale while maintaining insight quality.
How often should I conduct customer research?
Continuous research beats periodic studies. Customer preferences evolve, and regular pulse checks help identify shifts before they become problems. Synthetic research makes this economically viable.