Ditto Free Tier: Product Research Inside Your Terminal
The peculiar thing about market research is how little it has changed. The basic model, assembling a group of people, as...
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Tag: LLMs & AI
LLMs & AI in Research
Large language models are revolutionising how we understand consumers. These articles explore the intersection of AI technology and market research, from building synthetic personas to AI-powered analysis.
Understand why generic ChatGPT prompts don't create authentic consumer insights, how properly calibrated AI personas work, and where LLM technology is heading for research applications.
What you'll find
- How LLMs power synthetic consumer research
- Why generic AI doesn't equal authentic insights
- The technology behind calibrated synthetic personas
- Future directions for AI in market research
Explore how AI and LLMs are transforming consumer research methodology.
Best AI Market Research Tools: The 2026 Buyer's Guide
The market research industry is experiencing its biggest transformation in 70 years. In 2026, AI tools can do in hours w...
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The Definitive Guide to Synthetic Research
Market research has always faced the same fundamental constraint: to understand human behavior, you need humans. Recruit...
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Simulating the Human Mind
The technical blueprint for cognitively grounded synthetic personas...
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Researchers Just Proved Synthetic Research Works At Scale
A breakthrough study confirms what we've been building: AI models trained on human behavior can predict how people think...
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What LLMs Actually Learn (And Why That's Perfect for Market Research)
When we introduce FishDog to people, one of the most common questions we get is: “How can an AI possibly understand what...
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Why Your Synthetic Consumers Built Simply with ChatGPT Keep Lying to You
There's a dirty secret in cheap synthetic research: when you ask an LLM to rate purchase intent on a 1-5 scale, it lies....
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