Tim Walz Drops Re‑Election Bid: What Minnesota Voters Want Next (Synthetic Focus Group)
Politics is kind of like a group chat: one person leaves unexpectedly and suddenly everyone is like ...
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Tag: Synthetic Market Research
The Definitive Guide to Synthetic Research
Market research has always faced the same fundamental constraint: to understand human behavior, you need humans. Recruit...
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Testing Consumer Perceptions of Alternative Milks
Like a lot of people I've flirted with alternative milks - it just sits better with me and feels less heavy than dairy....
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"Die Hard" is officially a Christmas Movie - per synthetic market research
Every December, humanity splits into three camps around the question of "Is Die Hard a Christmas movie?": ...
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The Ten Levels of Synthetic Personas
A practical classification system for synthetic personas, from prompt-only profiles to interactive multi-agent societies...
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Definitions of Common Terms in Synthetic Market Research
Synthetic market research is full of confident-sounding phrases that are often used imprecisely. Some are borrowed from ...
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Testing Messaging for NoFrills
For anyone unfamiliar with Canada, NoFrills is a low-cost grocery store owned by Loblaws - kinda like “Walmart meets Ald...
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Synthetic Market Research 101
Synthetic market research is a rapidly growing field that makes it very easy for individuals to perform accurate market ...
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Industries Impacted by Synthetic Market Research
Synthetic market research turns “weeks of waiting” into “minutes of learning” by letting teams explore reactions, trade-...
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Top Eleven Best Uses for Synthetic Market Research
Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experime...
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What Is Synthetic Market Research?
Synthetic market research is a new way to answer an old question: ...
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Synthetic Research Can Help You Win the Battle For Consumer Attention
The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....
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The importance of being messy in Synthetic Research
When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software p...
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Why you might not read this post
Every second, our digital ecosystem processes an extraordinary volume of content. 6,000 tweets, 272 TikTok videos, and t...
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Researchers Just Proved Synthetic Research Works At Scale
A breakthrough study confirms what we've been building: AI models trained on human behavior can predict how people think...
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What LLMs Actually Learn (And Why That's Perfect for Market Research)
When we introduce Ditto to people, one of the most common questions we get is: “How can an AI possibly understand what p...
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The Focus Group Lie: Why the Say-Do Gap Is Your Best Data
Your product team analyzed feedback from your latest user interviews. Everyone said the new feature was exactly what the...
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Why Your Synthetic Consumers Built Simply with ChatGPT Keep Lying to You
There's a dirty secret in cheap synthetic research: when you ask an LLM to rate purchase intent on a 1-5 scale, it lies....
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Testing the 'Tallow Takeover' Trend Against 100 Digital Twins
You've seen it everywhere: beef tallow is the cooking fat of 2026. Whole Foods called it. Food media amplified it. Socia...
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How Synthetic Research Is Changing the Game for Modern Brands
The market research playbook hasn't changed much in decades. Until now. While most organizations are still waiting month...
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