User Segmentation: Finding Real Market Segments
Most teams segment their market before they've spoken to it. They carve up potential users by demographics or firmograph...
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Tag: User Research
Discovery Research: Understanding Problems Deeply
Problem framing tells you that a problem exists. Discovery research tells you what it actually feels like to have that p...
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Product Validation with Ditto: Find the Flaws That Kill Products
In software, the cost of fixing a bug increases exponentially the later you find it. A bug caught in design costs almost...
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Problem Framing via Ditto: The PM Skill That Separates Winners
Most products fail. This is not news. What's genuinely odd is that we've known the primary cause for decades, and yet fo...
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AI Agents Need AI Humans
The bottleneck has moved. And nobody's talking about the real solution....
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Ethical Market Research on Teenagers: The Synthetic Solution
There is a peculiar tension at the heart of modern marketing. Teenagers represent one of the most valuable consumer demo...
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How AI Is Transforming Market Research: What Actually Matters
The market research industry is experiencing its most significant transformation since the shift from phone surveys to o...
Read ArticleFrequently Asked Questions
What is user research?
User research systematically explores how people interact with products, what they need, and why they behave as they do. It informs design decisions with evidence rather than assumptions.
How is user research different from market research?
User research focuses on interaction, behaviour, and experience with specific products, while market research often addresses broader market dynamics and competitive positioning.
What methods work for user research?
Effective methods include interviews, usability testing, surveys, analytics analysis, and increasingly, synthetic research for rapid iteration and scale. Method choice depends on research questions.
When should I conduct user research?
User research is valuable throughout product development: discovery research before building, evaluative research during development, and continuous research post-launch to inform iteration.