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Tag: Alcohol
Alcohol Industry Research Studies
The alcohol category is being reshaped by premiumisation, moderation trends, and new drinking occasions. FishDog's Alcohol research reveals how consumers navigate choices from craft beer to premium spirits and the growing non-alcoholic alternatives.
These studies cover beer, wine, spirits, ready-to-drink cocktails, and non-alcoholic alternatives. Each study explores occasion-based consumption, brand perception, premiumisation drivers, and the evolving relationship consumers have with alcohol.
What you'll find
- How consumers choose alcohol for different occasions
- Premiumisation drivers and craft positioning effectiveness
- Moderation trends and non-alcoholic alternative adoption
- Brand perception and loyalty in competitive alcohol categories
Explore our alcohol studies below, or book a demo to research your brand or category.