Tim Walz Drops Re‑Election Bid: What Minnesota Voters Want Next (Synthetic Focus Group)
Politics is kind of like a group chat: one person leaves unexpectedly and suddenly everyone is like ...
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Tag: Market Research
Best AI Market Research Tools: The 2026 Buyer's Guide
The market research industry is experiencing its biggest transformation in 70 years. In 2026, AI tools can do in hours w...
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Research Without Respondents: The Complete Guide
Every market researcher knows the tension: you need consumer insights tomorrow, but recruiting qualified respondents tak...
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The Definitive Guide to Synthetic Research
Market research has always faced the same fundamental constraint: to understand human behavior, you need humans. Recruit...
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Question Order Effects: How Survey Structure Changes Your Data
In 1948, researchers asked Americans two questions:...
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12 Ways in Which AI Will Change Market Research in 2026
Market research has always had an awkward job. It is expected to be fast, cheap, statistically pristine, globally repres...
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What 100 Americans Actually Want in 2026 (And What It Reveals About Consumer Research)
We asked 500 synthetic Americans—calibrated synthetic personas spanning ages 21 to 88, from Erie to San Diego, from stud...
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Regression to the Mean: Why That Big Win Wasn't What You Think
Your top-performing store manager just increased sales 35% quarter-over-quarter. You promote them to regional manager an...
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Social Desirability Bias: Why Your Research Data Might Be Lying to You
Social desirability bias is one of the most stubborn problems in market research, social science, and consumer insights....
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"Die Hard" is officially a Christmas Movie - per synthetic market research
Every December, humanity splits into three camps around the question of "Is Die Hard a Christmas movie?": ...
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Testing Messaging for NoFrills
For anyone unfamiliar with Canada, NoFrills is a low-cost grocery store owned by Loblaws - kinda like “Walmart meets Ald...
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Industries Impacted by Synthetic Market Research
Synthetic market research turns “weeks of waiting” into “minutes of learning” by letting teams explore reactions, trade-...
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Top Eleven Best Uses for Synthetic Market Research
Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experime...
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What Is Synthetic Market Research?
Synthetic market research is a new way to answer an old question: ...
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Synthetic Research Can Help You Win the Battle For Consumer Attention
The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....
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The Physical Fallacy in Market Research
There's a pattern that shows up across business: when faced with a problem, we default to physical or engineering soluti...
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Researchers Just Proved Synthetic Research Works At Scale
A breakthrough study confirms what we've been building: AI models trained on human behavior can predict how people think...
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What LLMs Actually Learn (And Why That's Perfect for Market Research)
When we introduce Ditto to people, one of the most common questions we get is: “How can an AI possibly understand what p...
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The Focus Group Lie: Why the Say-Do Gap Is Your Best Data
Your product team analyzed feedback from your latest user interviews. Everyone said the new feature was exactly what the...
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Using Digital Twins to Navigate the Fluffy Human Discourse Layer
Ideas don't spread through individual behavior. They spread through conversation....
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Testing Hilton's 'Home Comforts' Travel Trend Against 100 Digital Twins
A Hilton trend report predicts that in 2026, travelers will "seek out the familiar as they explore new places to gain a ...
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Testing Trend Reports Against Our Digital Twins
Each fall and winter, many retailers and analysts publish smart forecasts about what we will eat and why, in the coming ...
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How Synthetic Research Is Changing the Game for Modern Brands
The market research playbook hasn't changed much in decades. Until now. While most organizations are still waiting month...
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Shipping: Real-Time News Integration for Smarter Digital Twins
TL;DR:...
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