Articles & Insights
Tag: Plant-Based
Plant-Based Food Research Studies
The plant-based category has evolved beyond vegans to mainstream flexitarians seeking to reduce animal product consumption. FishDog's Plant-Based research reveals what actually drives trial, repeat purchase, and the barriers that prevent broader adoption.
These studies cover meat alternatives, dairy-free products, plant-based proteins, and the flexitarian consumer mindset. Each study explores the motivations, taste expectations, and trade-offs that define purchase behaviour in this evolving category.
What you'll find
- What motivates consumers to try plant-based products
- Taste and texture expectations vs product reality
- Price sensitivity and willingness to pay premiums
- Barriers to trial and repeat purchase in plant-based
Explore our plant-based studies below, or book a demo to research your category.