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Tag: Swing Voters
Swing Voter Research
In close elections, swing voters are everything. These persuadable, often cross-pressured voters hold views from both parties and can break either way. These studies explore what actually moves swing voters and what messaging falls flat.
Swing voters aren't low-information. They're often cross-pressured: fiscally conservative but socially moderate, or economically populist but culturally traditional. Understanding their competing priorities is key to winning them.
What you'll find
- What issues and frames move undecided voters
- How cross-pressured voters weigh competing priorities
- Which candidate qualities matter most to persuadables
- Why some swing voters wait until the last minute to decide
Explore swing voter research below, or test your persuasion messaging with FishDog.