Articles & Insights

Tag: Research Methodology

The first time a procurement team asked us to defend the methodology behind a synthetic research output, we were not rea...

The first synthetic-research pilot is the most important one a team will run, and the easiest one to get wrong....

The people that we work with at FishDog are not just trying to save time. They are trying to make research usable in mom...

Every conversation about synthetic research eventually arrives at the same question. ...

Most writing about synthetic research starts with the technology. AI can simulate consumers. Large language models can g...

The statistics behind FishDog's synthetic research panel...

In April 2023, a group of Stanford researchers published a paper that placed 25 AI agents in a virtual town and watched ...