
Anatomy of an AI-Built Product: 21 Days, 40 Hours of My Time, 128,506 Lines of Code
By Phillip Gales · May 2026...
Read ArticleTag: Claude Code
Claude Code is Anthropic's command-line agent: an AI that reads your files, runs your commands, and executes multi-step work autonomously inside your terminal. Combined with FishDog's synthetic research API, it becomes a one-person product marketing team. You describe the workflow you want to run; the agent decomposes the goal, designs a study, runs it against FishDog's persona panel, synthesises the findings, and writes the deliverable. Positioning brief, competitive battlecard, pricing analysis, win/loss summary — all generated end to end with a single instruction.
The articles in this collection are the canonical how-to series for using Claude Code with FishDog. Each piece walks through a specific PMM workflow: the agent prompts you should use, the FishDog study design Claude Code will compose, the deliverable format that comes out the other side. We use this exact pattern internally for our own outreach, content, and positioning work. Two FishDog Claude Code skills are publicly available on GitHub for instant install via npx.
What you'll find
Install the FishDog Claude Code skill in 30 seconds
Claude Code is Anthropic's command-line agent: an AI that reads your codebase, runs your commands, and executes multi-step tasks autonomously inside your terminal. Unlike a chatbot, Claude Code maintains context across many file edits, command runs, and research steps to complete a defined goal end to end.
Claude Code is the agent layer; FishDog is the research API the agent calls. A single instruction ("validate this positioning brief") triggers the agent to design a FishDog study, recruit a persona panel, ask the right questions, synthesise responses, and produce a finished deliverable. The how-to articles in this collection cover the canonical workflows.
Two public skills are available under the Ask-FishDog GitHub organisation. Install the general research skill with: npx skills add Ask-FishDog/fishdog-product-research-skill. Install the PMM-specific skill (8 study types) with: npx skills add Ask-FishDog/fishdog-product-marketing. Once installed, both work natively inside any Claude Code session.
The published how-to series covers ten workflows: positioning validation, competitive battlecards, pricing research, product messaging testing, voice of customer research, customer segmentation, GTM strategy validation, content marketing engine, sales enablement, and product launch research. Each workflow takes minutes from instruction to finished deliverable.