The Big Four Test for Synthetic Research
The first time a procurement team asked us to defend the methodology behind a synthetic research output, we were not rea...
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Tag: Synthetic Research
Synthetic Research Studies
Synthetic research represents a fundamental shift in how we understand consumers. These studies use AI-powered personas grounded in real demographic and behavioural data to generate insights in minutes rather than weeks.
From ethical teen market research to rapid concept testing, synthetic research delivers statistically robust insights without the traditional constraints of panel recruitment, consent complexity, or geographic limitations.
What you'll find
- AI-powered consumer personas based on census data
- Research results in minutes, not weeks
- Ethical alternative for sensitive demographics
Discover how synthetic research is transforming consumer insights.
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Meet James, The Agent Who Actually Runs Our Content Marketing
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Why No One Wants Another Research Dashboard
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What a Good Synthetic Research Pilot Should Prove
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Research as a Rhythm, Not a Project
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Synthetic Versus Human Research Is the Wrong Question
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Why Hard-to-Reach Audiences Need Synthetic Research
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From Static Personas to Living Minds
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AI Research for Retail and CPG Brands
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Stage 8: Post-Launch Measurement with FishDog
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Stage 5: Solution Ideation with FishDog
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Stage 4: Synthesis and Prioritisation with FishDog
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Stage 2: Discovery Research with Ditto
Using synthetic research to move beyond surface validation into the rich territory where real product insights live...
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Stage 1: Problem Framing with Ditto
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How to Validate Buyer Personas with Claude Code and Ditto
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AI Agents Need AI Humans
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Self-Serve vs Full-Service Synthetic Research
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Social Network Simulation vs Individual Persona Research
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Can AI Clone Byron Sharp and Mark Ritson?
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AI Research Validation: Self-Reported vs Audit
The received wisdom about AI research accuracy is almost entirely wrong. Not because the numbers are fabricated, but bec...
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Artificial Societies Pricing: Free, $40/Month, Enterprise
The most aggressive pricing in synthetic research deserves the most careful analysis. Here is what each tier actually de...
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Evidenza AI Pricing: What Does It Really Cost?
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We Deployed a Synthetic Human on an AI Social Network
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Agent-to-Agent Sales: Why Your Next Customer Might Be an AI
Most companies are building AI tools to help humans sell. Chatbots that qualify leads. Co-pilots that draft emails. Assi...
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Synthetic Audiences vs Focus Groups: The Real Data
The global market research industry is worth roughly $80 billion. In 2026, the single most consequential question facing...
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Top 5 Evidenza Alternatives for Synthetic Research
If you have spent any time evaluating synthetic research platforms, you have almost certainly encountered ...
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Top 5 Artificial Societies Alternatives in 2026
Artificial Societies did something genuinely interesting. It took James He's Cambridge doctoral research on social graph...
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Can AI Predict Human Behaviour? A Buyer's Guide
Every enterprise buyer evaluating AI-driven market research in 2026 arrives at the same question: can these systems actu...
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Evidenza vs Ditto: Enterprise vs Self-Serve Synthetic Research
Two platforms. Two philosophies. One market. Evidenza AI and ...
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Artificial Societies vs Ditto: AI Research Platforms Compared
Two companies. The same question. Radically different answers. Both Artificial Societies and FishDog set out to replace ...
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Synthetic Research Platforms Compared: Ditto vs Evidenza vs Simile vs Artificial Societies
In 2024, the synthetic research market had roughly two players worth discussing. By March 2026, it has four serious cont...
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Evidenza AI Review 2026: Synthetic CMOs, Enterprise Research, and What It Costs
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Artificial Societies Review 2026: Social Simulation Meets Market Research
A Cambridge computational social scientist walks into a London coffee shop, opens his laptop, and simulates 33,000 peopl...
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How to Research Pricing with Claude Code and Ditto
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How to Validate Product Positioning with Claude Code and Ditto
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Ditto Free Tier: Product Research Inside Your Terminal
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How We Built 300,000 Statistically Accurate Personas
The statistics behind FishDog's synthetic research panel...
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We Asked a Synthetic Persona Where She Shops. Then We Checked Google Maps.
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The Stanford Paper That Created AI People
In April 2023, a research team at Stanford University published a paper that, by the standards of academic computer scie...
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AI Consumer Panels: The 2026 Buyer's Guide
Somewhere in a boardroom this morning, a brand director is presenting consumer research that took eight weeks and cost $...
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Synthetic Research Platforms: The 2026 Market Map
The global market research industry is worth $140 billion a year. That is, to use the technical term, a lot of money bei...
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Generative Agents for Market Research: A Guide
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Simile AI Pricing: What Does It Cost in 2026?
If you've searched "Simile AI pricing" and landed here, I'll save you some time: Simile doesn't publish its prices. Ther...
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Top 5 Simile Alternatives for Synthetic Research
Simile's $100 million funding announcement on 12th February 2026 put synthetic market research squarely on the radar of ...
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Simile vs Ditto: AI Research Platforms Compared
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Simile AI Review 2026: What You Need to Know
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User Segmentation: Finding Real Market Segments
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Discovery Research: Understanding Problems Deeply
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Product Validation with Ditto: Find the Flaws That Kill Products
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Problem Framing via Ditto: The PM Skill That Separates Winners
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Ethical Market Research on Teenagers: The Synthetic Solution
There is a peculiar tension at the heart of modern marketing. Teenagers represent one of the most valuable consumer demo...
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How AI Is Transforming Market Research: What Actually Matters
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Read ArticleFrequently Asked Questions
What is synthetic research?
Synthetic research uses AI-powered personas grounded in real demographic and behavioural data to simulate consumer responses. Each persona has defined characteristics and responds consistently based on their profile.
How accurate is synthetic research?
The methodology is particularly strong for attitudinal and preference-based research.
When should I use synthetic research?
Synthetic research excels for rapid concept testing, sensitive demographics (like teens), early-stage validation, and situations requiring quick iteration. It complements rather than replaces deep qualitative research.
Is synthetic research ethical?
Yes. Synthetic research eliminates concerns around consent, data privacy, and power imbalances inherent in researching vulnerable populations. No real individuals are surveyed or have their data collected.